2. A word of command to a horse or other draught-animal to stop or stand still; … Hence used jocularly to a person as a command to stop or desist.
Google, however, is not alone in thinking that delivery by drone is a plausible part of the future... Matternet has been working to build a business around delivering medicines and other high-value goods in places without roads. They’ve tested in Haiti, the Dominican Republic, and Bhutan...[imagining] not an anywhere-to-anywhere free for all, but that drones will carry goods to landing depots run by local people who build their own small businesses around the UAV service...
There are other cargo drone believers, even outside Silicon Valley... the Platform Unmanned Cargo Aircraft (PUCA) [is] devoted to bringing people together around the idea. Their vision of the future would see large cargo planes carrying between 2 and 20 tons of cargo flying relatively slowly and cheaply from places underserved by the existing infrastructure...
Beyond the reputation boost, [PUCA's Heerkins] hopes that Google will develop its program in a way that allows other companies to tap into its infrastructure. “The significance of what Google does, to me, is less in the vehicles they use here and now... but the possibility in being a big organization of implementing the support infrastructure that’s needed.”... Matternet’s Raptopoulos wondered, too, whether they might not launch a service, but provide the cloud infrastructure for others to operate their own vehicles. “Google understands data infrastructure and mapping at the different levels better than almost anybody else. They may be thinking about an infrastructure play more than a service play”.
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