SubscribeIn addition to the basic question of whether consumers will have their location tracking shared with commercial services, concerns regarding anonymity and long-term information tracking and storage remain. For advertisers, functional anonymity may not turn out to be a deal breaker; for example, Burger King may like to know your real name when they send you the 10% off coupon as you drive past their store, but it will probably be sufficient for their purposes to know that you are inclined to eat at a variety of fast food restaurants when you are on the road and you are near one of theirs. So long as the wireless service provider or its advertising tracking service is able to generate a sufficient profile based on past preferences and location history, most advertisers will not need to know who that profile describes specifically.
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IOW, like any other invasive technology, this should be available to the criminal justice system only if judge issues a warrant based upon probable cause. Not otherwise.
posted by Slithy_Tove at 8:54 AM on February 6, 2002