Everything you need to know about TV networks - and network news - can be summed up in the following paragraph: Jeff Zucker, who is now the president of NBC Entertainment, got his start as a lowly researcher, spending a couple of years compiling a giant "cram book" of useless, inane tidbits such as these about every country and athlete for the NBC announcers to annoy viewers with during the Seoul games in 1988. It is because of that book, and the way all the announcers gushed over it (because it dropped the amount of work they had to do to essentially zero; did you notice how obvious it was in Couric's voice last night that she was just reading from a stack of dry prefab factoids all night, instead of actually thinking of anything to say on her own?) that he was given a job on the Today show, which he eventually took over entirely. (It also didn't hurt that he's a member of the Harvard Mafia; that's very useful at NBC.)
Not to say Zucker isn't talented; he is. But the fact remains that he got his big break by creating something that helped NBC to dumb down Olympics coverage so much that most viewers can't stand it. I always thought you were supposed to be rewarded for making your companies' products better, not worse.
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posted by johnnyace at 8:07 AM on February 9, 2002