Apple's retail stores are drawing visitors but not generating sales,
February 21, 2002 10:47 AM Subscribe
Apple's retail stores are drawing visitors but not generating sales, with a disappointing conversion rate so far. Apple doesn't blame its sales clerks: "Apple stressed Mac expertise — not salesmanship — when it trained them.
. . . But now Apple plans to beef up its instruction to teach clerks how to close the deal." But John Manzione isn't so sure: when visiting a local Apple Store, he found that "[w]ho I was dealing with here were Mac enthusiasts who cared more about being around the product than selling it."
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