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August 22, 2015 8:54 AM   Subscribe

 
What it says on the tin. I laughed, I cried, it was better than Cats.

I'm still never going to play a Madden game, but wow, that was great.
posted by asperity at 9:02 AM on August 22, 2015 [8 favorites]


I love how this trailer pretty much does the Terminator thing and spoils the entire 'movie.'

I'm never getting that five minutes back, but still.
posted by Mooski at 9:04 AM on August 22, 2015


I've been wrong before. I've also played a Madden game before.

I'm willing to be wrong again.
posted by Appropriate Username at 9:07 AM on August 22, 2015 [1 favorite]


Julio Jones, Rob Gronkowski, Colin Kaepernick, Antonio Brown and Rex Ryan... which one gets Madden Cursed by this thing?

I'm going to go with either Kaep or Ryan.
posted by box at 9:10 AM on August 22, 2015 [1 favorite]


Kung Fury seemed to be an influence.
posted by Falconetti at 9:13 AM on August 22, 2015 [11 favorites]


Surprise: STILL A FOOTBALL GAME.

This is an advertising campaign that seems to say, "we already own all the people who would play an American football game, but EA keeps giving us truckloads of cash, so let's do Fast and Furious meets This Is the End meets Zoolander?" Like, it doesn't matter what they do, even if they make a five-minute spot that has nothing to do with the game and also looks a hundred times more exciting than the actual game, because the people who already play Madden will never stop buying your game and the people who don't play Madden never will.
posted by chrominance at 9:20 AM on August 22, 2015 [42 favorites]


Wooooow. That certainly was a thing, all right.

And what chrominance said. Maybe they did it for the lulz.
posted by jenfullmoon at 9:23 AM on August 22, 2015 [1 favorite]


Yeah, that's kind of the funniest thing about this. I thought the commercial was great fun, but it did absolutely nothing to make me want to play a Madden game. And if this one couldn't, I can't think that there would be any imaginable one that would.
posted by 256 at 9:26 AM on August 22, 2015 [1 favorite]


Loved it. Still maybe a little too much football though.
posted by Roger Dodger at 9:35 AM on August 22, 2015 [17 favorites]


I'm going to go with either Kaep or Ryan.
posted by box at 12:10 PM on August 22


As a Bills fan, definitely Ryan.

Which sounds like the title of a Hallmark movie about how Rex Ryan made the city of Buffalo believe again.
posted by glaucon at 9:35 AM on August 22, 2015 [1 favorite]


Kaepernick's Al Pacino from Scent of a Woman was genius.

I still wish EA had some competition, because the actual gameplay is lame. Back before the EA/NFL marriage there were games where you could do hings like design your own plays, have a coach mode where you make the strategic decisions but leave the twitchy aspects to the AI, And you know, mod the game.

I despise dumbing games down to the level of the limited capabilities of gaming consoles. But hey, it's pretty.
posted by Abehammerb Lincoln at 9:37 AM on August 22, 2015 [4 favorites]


It does raise the question: would the NFL be improved by Bollywood numbers? On-field or off?
posted by bonehead at 9:41 AM on August 22, 2015 [12 favorites]


I could have done without the Indian exoticism/orientalism.
posted by oddman at 9:49 AM on August 22, 2015 [4 favorites]


the people who already play Madden will never stop buying your game and the people who don't play Madden never will.

Very astute. This is the bell ringing at the top. (I wish).
posted by pravit at 9:50 AM on August 22, 2015


Great. but there's something to be said for the sheer brilliance of last year's epicness.

Yes, this is a thing now, and I am ok with this thing.
posted by effugas at 9:51 AM on August 22, 2015 [15 favorites]


As a Bills fan, definitely Ryan.

As a Bills fan, likewise. It's like the white dwarf star of cursedness that is our franchise somehow pulled in the cursed planetoid of Rex Ryan through mutual attraction and together they will collapse and form a giant black hole of suckitude.
posted by A dead Quaker at 9:51 AM on August 22, 2015 [2 favorites]


Soon, all actors will have dramedic careers like Christopher Mintz-Plasse.
posted by infinitewindow at 10:02 AM on August 22, 2015


Hoo-ah!

I would watch the hell out of this movie.
posted by nubs at 10:18 AM on August 22, 2015 [2 favorites]


That was smash-mouth pleasant!
posted by Chitownfats at 10:21 AM on August 22, 2015


Why can't this be a game? I would absolutely play this instead of Madden.


What's that...Saints Row, you say?
posted by TheWhiteSkull at 10:33 AM on August 22, 2015 [7 favorites]


that totally failed the Bechdel test
posted by numaner at 10:40 AM on August 22, 2015 [11 favorites]


Are the white people wearing make up to look Hispanic or is it just a lighting trick because I missed all the jokes trying to figure it out.
posted by lownote at 10:40 AM on August 22, 2015


It's true that EA already has the attention of everybody who would play an American football game. But when I played Madden regularly (which was more than ten years ago), my friends and I only bothered to buy every other year's edition. The increase in quality of graphics and gameplay was so incremental that the new rosters were the only real draw, and that wasn't really enough to justify the $50 or so.

I don't know if we were ordinary that way, but it does seem like the purpose of commercials like this is to overcome that mentality and create a "can't miss" national event around each new release, because the new rosters still seem to be the only clear advance from the previous version.
posted by chimpsonfilm at 10:41 AM on August 22, 2015 [1 favorite]


As effugas pointed out above, last year's commercial is one of the greatest I've ever seen.
posted by Redgrendel2001 at 10:42 AM on August 22, 2015


It kind of reminds me of various other game ads, eg the old Black Ops ad (though that one was directly about the game) - it seems like the big game companies are becoming better at using traditional media in inventive ways. Right now it might be just ads, and there might be as many flubs as successes, but the cultural influence and expertise on display... I think games companies may be becoming bigger players in the future of media, to the extent that a few years from now, the traditional companies might have something to worry about.
posted by anonymisc at 10:48 AM on August 22, 2015 [1 favorite]


This is an advertising campaign that seems to say, "we already own all the people who would play an American football game, but EA keeps giving us truckloads of cash, so let's do Fast and Furious meets This Is the End meets Zoolander?" Like, it doesn't matter what they do, even if they make a five-minute spot that has nothing to do with the game and also looks a hundred times more exciting than the actual game, because the people who already play Madden will never stop buying your game and the people who don't play Madden never will.

I feel like this can be analog to American politics...
posted by elwoodwiles at 10:50 AM on August 22, 2015 [6 favorites]


anonymisc, yeppers. Reason: money. Game industry cash flow is something Hollywood can't even dream about.
posted by Chitownfats at 10:52 AM on August 22, 2015


I don't know if we were ordinary that way, but it does seem like the purpose of commercials like this is to overcome that mentality and create a "can't miss" national event around each new release, because the new rosters still seem to be the only clear advance from the previous version.

The exclusive license between the NFL and EA has been horrible for video game players and great for EA who haven't really had to innovate their games much since they locked out 2K Studios or anyone else who wanted to come along. The good news is that the current contract is supposed to expire soon. The bad news is that enough consumers have spent $60 a year on minor tweaks* and roster updates that they'll probably be able to easily afford to extend it yet again.

*I recall reading somewhere recently that someone (Breaking Madden?) discovered that one of the stat trackers tops out at 15,635 (2^16[-1]) indicating the likelihood that they have been recycling portions of the code since the 16-bit era of the early 90s.
posted by dances with hamsters at 11:02 AM on August 22, 2015 [2 favorites]


Wow, I just hit the Google thingy and found out it's worse than I thought. The highest score possible in a single game is 255 points. They haven't updated that function since the 8-bit era.
posted by dances with hamsters at 11:05 AM on August 22, 2015 [6 favorites]


Glad to see that AJ Lee^H^H^HBrooks is keeping busy while waiting for her husband to be tied into knots in an octagon.
posted by delfin at 11:07 AM on August 22, 2015 [1 favorite]


that totally failed the Bechdel test

Technically, the NFL preseason might pass, if only we knew what they were saying.
posted by gladly at 11:19 AM on August 22, 2015


I wonder how or if this will be incorporated into Breaking Madden

(which also makes me wish for some kind of bizarre show that crosses over Breaking Bad with the kind of insanity we saw in the trailer).
posted by nubs at 11:20 AM on August 22, 2015 [3 favorites]


That was amazing. Who was the bad guy?
posted by Cool Papa Bell at 11:46 AM on August 22, 2015


Technically, the NFL preseason might pass, if only we knew what they were saying.

Given the context, I think it's overwhelmingly likely that they were talking about men.
posted by 256 at 11:47 AM on August 22, 2015 [3 favorites]


I don't know if we were ordinary that way, but it does seem like the purpose of commercials like this is to overcome that mentality and create a "can't miss" national event around each new release, because the new rosters still seem to be the only clear advance from the previous version.

That's exactly what it is: continually turning a game update into appointment purchasing. "It's fall -- time to buy Madden again."
posted by Cool Papa Bell at 11:49 AM on August 22, 2015 [1 favorite]


chimpsonfilm: "It's true that EA already has the attention of everybody who would play an American football game."

Is this true? How would we prove it one way or the other whether there's some contingent that would play this game but don't know it exists?
posted by RobotHero at 11:54 AM on August 22, 2015


That's totally a take on Gunday, right?
posted by mudpuppie at 11:54 AM on August 22, 2015 [4 favorites]


No, not wrong at all. That was awful. It reminds me of SCTV trying to parody Three's Company. It just ended up being exactly the same as Three's Company. This is exactly the same as any number of horrible beer or sports related commercials I happened to see recently at friend's house who still actually pays for cable and therefore pays to watch a bunch of commercials interrupted by sporting event coverage from time to time.
posted by juiceCake at 11:55 AM on August 22, 2015 [1 favorite]


Glad to see the blanket all-sports-suck brigade is still in full effect. (Three's Company? Really?)

I'll never play Madden (& I'm done with the NFL; it's become too hard to watch people slowly concuss themselves to death on every down), but I don't regret the last 5 minutes of my life watching that.
posted by chicobangs at 12:01 PM on August 22, 2015 [3 favorites]


I'd love to see a UK version of this for a 'proper football' triple-A game title where it's spoofing a mix of Guy Ritchie and Edgar Wright/Simon Pegg films, Trainspotting, Four Weddings and a Funeral, and a few callbacks to a classics such as The Great Escape and maybe even a few subtle 'Carry on...' film references for good measure.

Oh, and a heaping helping of unintelligible yelling and mumbling throughout, that was encapsulated perfectly in the "Don' You Go Rounin' Roun to Re Ro" trailer.
posted by chambers at 12:16 PM on August 22, 2015 [6 favorites]


I've always thought hockey was the sport by far most amenable to an actiony video game while American Football calls for an Earl Weaver Baseball style coaching sim. But this ad was still brilliant.
posted by Justinian at 12:35 PM on August 22, 2015


That's totally a take on Gunday, right?


Actually, if someone were to make an open-world Bollywood-style action game with rhythm-game elements involving big song-and-dance numbers, I would play the hell out of that.
posted by TheWhiteSkull at 12:51 PM on August 22, 2015 [5 favorites]


Agree about hockey, with basketball not far behind--games with a lot of passing, not too many people on the field.
posted by box at 1:10 PM on August 22, 2015


I'm never getting that five minutes back

I planned ahead and made sure I had another five minutes at the ready, just in case.
posted by aubilenon at 1:18 PM on August 22, 2015 [13 favorites]


Julio Jones, Rob Gronkowski, Colin Kaepernick, Antonio Brown and Rex Ryan... which one gets Madden Cursed by this thing?

I'm going to go with either Kaep or Ryan.


So it's retroactive, then.

Now a Bollywood Superbowl halftime show... I would watch the whole thing.
posted by kurumi at 1:28 PM on August 22, 2015 [2 favorites]


I would have liked this better if the guy had cut himself out of the T-rex with a chain saw.
posted by Alter Cocker at 1:42 PM on August 22, 2015 [2 favorites]


Wow, I just hit the Google thingy and found out it's worse than I thought. The highest score possible in a single game is 255 points. They haven't updated that function since the 8-bit era.

The first console Madden was on Genesis. And that's not what "8-bit" means, anyway.
posted by bowbeacon at 2:12 PM on August 22, 2015 [1 favorite]


When you realize that this commercial really is just to remind people who played Madden 2015 that it was now time to buy 2016, it was a great use of the budget.
posted by mrzarquon at 2:43 PM on August 22, 2015 [2 favorites]


On caps in Madden:

I find it questionable that the functions involved date to the 8, or even 16, bit eras. Games from that time were usually written in assembly, whereas succeeding generations have usually been written in C or other high-level languages. It just doesn't seem likely. The functions could date to soon after though, when memory was still scarce enough that it might be worth saving a byte here or there.

BTW, a minor correction to an above comment, 16,383 (not 15,363) is (2^14)-1. Because what are we if not pedantic?
posted by JHarris at 4:40 PM on August 22, 2015


Hoo-ah!

I would watch the hell out of this movie.


wouldn't be as good as the trailer
posted by philip-random at 5:05 PM on August 22, 2015


Best thing EA's ever made.
posted by echocollate at 5:59 PM on August 22, 2015 [1 favorite]


I suspect Chrominance has a copy of the original brief for this film.

I was... underwhelmed by the film, which seemed long on post production and short on ideas. Then again, I am a non-Madden person, and who knows what research informed the frenetic 'AWESOME DINOSAUR BACON BRO!' tone.

I'm more flabbergasted that the client *paid* for this. Who knew big budgets still existed?

Also, has anyone seen this on TV?
posted by nerdfish at 12:44 AM on August 23, 2015 [1 favorite]


kurumi,

Have you seen Endhiran? Bollywood meets Terminator.
posted by effugas at 2:38 AM on August 23, 2015 [2 favorites]


Yeah so I just got home from this crazy block party where my sister and I and one other guy were sitting finishing our drinks (the last ones standing) and and this cop showed up saying "We got this noise complaint two hours ago" and we were the only ones sitting there. So totally bizarro world padded with lots of alcohol and then I watched this and I'm seriously not sure what the hell I just watched and how much of it was alcohol enhanced and yeah... now I want to play this. I hate football in general so...good marketing for the alcohol enhanced....
posted by Jalliah at 2:47 AM on August 23, 2015 [1 favorite]


I stopped watching NFL due to the general shittiness of all the concussions, domestic violence, and man-children calling the shots, but I would totally start watching again after seeing... Ah, who am I kidding? Fuck the NFL.

I'm just gonna watch this on infinite repeat this season instead.
posted by subliminable at 6:03 AM on August 23, 2015 [2 favorites]


Cool Papa Bell: Who was the bad guy?

That's former-NFL-player Matt Willig, who for several years now has embarked on a career as character-actor-muscular-thug Matt Willig.
posted by AzraelBrown at 3:25 PM on August 23, 2015


Here's how I imagine they got Rob Gronkowski to appear.

EA: So Rob, we'd like to have you dress up like a super buff '80s action hero
RG: AWESOME! I'LL DO IT!
EA: Of course, we're willing to compensate you for your time so we were thinki-
RG: I'LL DO IT! WHEN DO WE START?
posted by mcmile at 6:21 PM on August 23, 2015 [5 favorites]


The first console Madden was on Genesis. And that's not what "8-bit" means, anyway.

I though about pointing out that the Madden series started out as a PC game, but figured it was more common knowledge.

I find it questionable that the functions involved date to the 8, or even 16, bit eras. Games from that time were usually written in assembly, whereas succeeding generations have usually been written in C or other high-level languages. It just doesn't seem likely. The functions could date to soon after though, when memory was still scarce enough that it might be worth saving a byte here or there.

First part sounds right now that you point it out. Point still stands though that regardless of when it was done, it points to EA actually recycling the same code every year despite their claims.

BTW, a minor correction to an above comment, 16,383 (not 15,363) is (2^14)-1. Because what are we if not pedantic?

That was a misquote of a horrible bit of math on my part. It should have read 65535 as (2^16)-1. Either way, I thought they were trying to store it in two bytes and overestimated.
posted by dances with hamsters at 6:18 AM on August 24, 2015


This was moderately amusing, but it's an over-priced cheap imitation of Kung Fury seeking to make a stuffy corporation look hip and edgy. It always makes me sad when I am forced to become aware of the massive talent that gets sucked into the insatiable maw of marketing and shortly shat from its irritable bowel.
posted by Hot Pastrami! at 4:19 PM on August 24, 2015


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