tronc
June 2, 2016 2:52 PM   Subscribe

Publishing giant Tribune is changing its name to... tronc. Originally incorporated in 1847 with the founding of the Chicago Tribune, Tribune owns both the Chicago Tribune as well as the LA Times and numerous newspapers across the US.
posted by GuyZero (370 comments total) 20 users marked this as a favorite
 
jesusr wept.
posted by gwint at 2:53 PM on June 2, 2016 [49 favorites]


I'll tell my grandchildren about the day I was there when gwint mocked tronc.
posted by GuyZero at 2:54 PM on June 2, 2016 [70 favorites]


"Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

...which will be equally clumsy, confusing, and off-putting.
posted by GenjiandProust at 2:54 PM on June 2, 2016 [43 favorites]


for the record my original tags were just "tronc" repeated several times but I guess tags don't work that way.
posted by GuyZero at 2:57 PM on June 2, 2016 [85 favorites]


"IN the country of America, in the headquarters of the most noble publisher of Thunder-ten-tronc, lived a youth, whom nature had endowed with a most sweet disposition..."
posted by Earthtopus at 2:57 PM on June 2, 2016 [7 favorites]


Dear Lord. Stylized lower case to boot. What year is this again?
posted by tittergrrl at 2:58 PM on June 2, 2016 [8 favorites]


Michael Ferro, the chairman of the company, said, “Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

Anyone else remember that antihistamine commercial a while back where the guy said, "That's right, Nasalcrom," as though crom was supposed to mean something to me?

"What represents a manner of pooling technology and executing our strategy? That's right, nasaltronc."
posted by chimaera at 2:58 PM on June 2, 2016 [16 favorites]


tronc
posted by BungaDunga at 2:58 PM on June 2, 2016 [2 favorites]


Isn't it itronic? Don't you think?
posted by clawsoon at 3:00 PM on June 2, 2016 [15 favorites]


t r o n c .
posted by ageispolis at 3:00 PM on June 2, 2016 [2 favorites]


Changing to a name that sounds like a description of either a fart or nose-blow is a pretty brave marketing move, I'll give 'em that.
posted by emjaybee at 3:00 PM on June 2, 2016 [22 favorites]


Pepsi tronc
posted by BungaDunga at 3:02 PM on June 2, 2016 [6 favorites]


Judging by the reaction on Twitter, I am apparently the only person outside of the Tribune's top brass who likes the new name.

I'm not sure the name change is good, I just like saying "tronc."

tronc tronc tronc tronc tronc tronc tronc
posted by Metroid Baby at 3:02 PM on June 2, 2016 [69 favorites]


"Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

...which will be equally clumsy, confusing, and off-putting.


“Always use the proper name for things. Fear of a name increases fear of the thing itself.” ~ Albus Dumbledore
posted by Fizz at 3:02 PM on June 2, 2016 [8 favorites]


Is it April 1st again, already?
posted by Catblack at 3:02 PM on June 2, 2016 [2 favorites]


What kind of echo chamber or psychotic egomaniac executive did they have to have to result in this stupidity?

Larry: Get back in those seats immediately. Yes... Right you. The one in the middle, what do you think?

Second Writer: (panic) Er... er...

Larry: Come on!

Second Writer: Splunge? Tronc?
posted by chimaera at 3:03 PM on June 2, 2016 [10 favorites]


It's the new Qwikster!
posted by RogerB at 3:05 PM on June 2, 2016 [5 favorites]


I'm pretty sure Tronc was a barbarian in a D&D game I ran back in the day.
posted by Pope Guilty at 3:06 PM on June 2, 2016 [26 favorites]


You know the death spiral has started when:
A) They build new headquarters building.
B) They change the company name and logo.
posted by Bee'sWing at 3:06 PM on June 2, 2016 [9 favorites]


tronc is the new hodor. tronc tronc tronc tronc tronc tronc tronc tronc tronc!
posted by mochapickle at 3:08 PM on June 2, 2016 [5 favorites]


oh god it's just beginning

from a memo sent to "tronc employees":

"launching troncX, our content curation and monetization engine"
posted by GuyZero at 3:09 PM on June 2, 2016 [15 favorites]


I read this to my almost five year old and he laughed and laughed. Thought "tronc" was just the most hilarious words. So I guess boardrooms need more five year olds to provide reality checks.

Here's hoping they buy Trump Tower and rebrand it so there's a less ridiculous word hanging over the river.
posted by Mr.Encyclopedia at 3:09 PM on June 2, 2016 [25 favorites]


In Related Ridiculous Name News: Here Comes Extra Crispy, the New Breakfast Site From Time Inc. [Eater]
Breakfast consumption in America is on the rise — just ask McDonald's, which managed to crawl out from a years-long sales slump thanks in no small part to the launch of all-day Egg McMuffins and sausage biscuits. That fact isn't lost on Time Inc., which today launches a new site, Extra Crispy, which is singularly devoted to covering breakfast and brunch.

Extra Crispy describes itself via press release as "a new digital editorial brand dedicated to obsessively documenting breakfast, brunch, and the culture surrounding it all." Content currently found on the site runs the gamut from listicles to personal essays to instructions on "cereal Frankensteining" and a comic strip about the founder of Kellogg's.
posted by Fizz at 3:09 PM on June 2, 2016 [1 favorite]


Go home Tribune, you're tronc.
posted by howfar at 3:09 PM on June 2, 2016 [131 favorites]


don't tronc my smonk or i'll clean your clonk
posted by indubitable at 3:10 PM on June 2, 2016 [31 favorites]


I loved my Tonka troncX as a kid.
posted by chimaera at 3:10 PM on June 2, 2016 [4 favorites]


Quick, someone call Sisqo. We need to re-record... something.
posted by selfnoise at 3:10 PM on June 2, 2016 [19 favorites]


I feel like this is one of those noises beyond swearing you make in moments of extreme pain or pleasure. But not in a good way, more in an embarrassing way.

Break a bone -- TRONC
nookie so good you might poop -- TRONC
near overdose -- TRONC
realize you just hit the speed limiter on your motorcycle -- TRONC

Maybe this is just me, though.

Definitely not the noise you make when a news outlet is actually rewarding. That is "enhoohm".
posted by poe at 3:10 PM on June 2, 2016 [18 favorites]


I guess "cluey" was already taken.
posted by octobersurprise at 3:12 PM on June 2, 2016 [15 favorites]


tronc angry
tronc smush
posted by DoctorFedora at 3:13 PM on June 2, 2016 [11 favorites]


They sure tronc'd it again!
posted by blue_beetle at 3:14 PM on June 2, 2016 [1 favorite]


In other news, Tribune are no longer paying its staff minimum wage but have begun inviting tips from its readers.
posted by Emma May Smith at 3:15 PM on June 2, 2016


Did you realize that tronc backwards is cnort?

I woulda gone with cnort.
posted by jenkinsEar at 3:16 PM on June 2, 2016 [30 favorites]


I can't believe I missed the meetup last night across the street from the historic, beautiful, tronc Tower.
posted by hwyengr at 3:16 PM on June 2, 2016 [6 favorites]


Imagine a Power droid ambling about honking "tronc" and you can't unimagine it.
posted by Esteemed Offendi at 3:17 PM on June 2, 2016 [16 favorites]


tronc: All the Noops that's Flort to Perndle.
posted by Atom Eyes at 3:17 PM on June 2, 2016 [134 favorites]


Donald Droncf.
posted by chimaera at 3:19 PM on June 2, 2016


They are just positioning themselves for their inevitable Trump endorsement.

tronc 4 trump!
posted by srboisvert at 3:19 PM on June 2, 2016 [1 favorite]


Make America tronc Again
posted by BungaDunga at 3:21 PM on June 2, 2016 [9 favorites]


Wasn't tronc one of Alley Ooop's friends?
posted by gteffertz at 3:22 PM on June 2, 2016 [1 favorite]


"That's right, Nasalcrom," as though crom was supposed to mean something to me?

Crom is strong! When I die I will stand before him, and he will ask me the riddle of phlegm.
posted by justsomebodythatyouusedtoknow at 3:25 PM on June 2, 2016 [27 favorites]


This seems aposite: L'opportuniste by 60s French singer Jacques Dutronc.
posted by Hogshead at 3:26 PM on June 2, 2016 [4 favorites]


Just a gin and tronc for me please.
posted by ardgedee at 3:27 PM on June 2, 2016 [2 favorites]


Unless you're naming a comedy company, never give anything important a name that rhymes instantly with well-known onomatopoeia and/or Inherently Funny Words. Including but not limited to:
bonk
conk
clonk
plonk
honk
tonk
cronk
Montblanc
wonk
posted by nicebookrack at 3:27 PM on June 2, 2016 [12 favorites]


Guys. "Tronc" is French for "trunk". The giant publishing empire is simply naming itself by the French word for "trunk", because that's almost as good as any other French word, really. See? Now it all makes perfect sense!
posted by Hoopo at 3:27 PM on June 2, 2016 [3 favorites]


> “Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

In a perfect world, the only two people at this press conference would have been Thomas Friedman and Darren Rovell.
posted by The Card Cheat at 3:27 PM on June 2, 2016 [6 favorites]


Me, I'll put my money on blort over tronc any day.
posted by octobersurprise at 3:28 PM on June 2, 2016 [7 favorites]


The name is so bad I'm annoyed at even the mockery of it
posted by naju at 3:28 PM on June 2, 2016 [17 favorites]


Purple Tronc
posted by chimaera at 3:29 PM on June 2, 2016 [4 favorites]


Imagine a Power droid ambling about honking "tronc" and you can't unimagine it.

I can see the Daily News Headline now:

GONK HONKS "TRONC", CLONKS BADONKADONK IN HONKY-TONK
posted by murphy slaw at 3:29 PM on June 2, 2016 [41 favorites]


Funny. That's what my dog says right before he horks up on the carpet.
posted by Splunge at 3:29 PM on June 2, 2016 [6 favorites]


Huh, so according to wikipedia, a tronc is an actual word in the restaurant biz:
A tronc is an arrangement for the pooling and distribution to employees of tips, gratuities and/or service charges in the hotel and catering trade. The person who distributes monies from the tronc is known as the troncmaster. When a tronc exists in the UK, responsibility for deducting pay-as-you-earn taxes from the distribution may lie with the troncmaster rather than the employer.[12][13] (The word 'tronc' has its origins in the French for collecting box.) In June 2008, the Employment Appeals Tribunal ruled in a UK test case (Revenue and Customs Commissioners v Annabel’s (Berkeley Square) Ltd) that income from a tronc cannot be counted when assessing whether a wage or salary meets the national minimum wage.
(via https://en.m.wikipedia.org/wiki/Gratuity#Tronc)

So I guess they're being unusually explicit in how they plan to pay their freelancers in the brave new world.
posted by jenkinsEar at 3:30 PM on June 2, 2016 [15 favorites]


Gesundheit.
posted by IndigoJones at 3:30 PM on June 2, 2016 [2 favorites]


bonk

"tronc tronc on the head!"
posted by octobersurprise at 3:30 PM on June 2, 2016


My son is also named Tronc.
posted by Pope Guilty at 3:31 PM on June 2, 2016 [22 favorites]


The company said that the name change reflected its transformation from a legacy news company to

a singer, songwriter, record producer, actress, and queen, and you Will Correctly pronounce it Tee-RON-cé
posted by otherchaz at 3:32 PM on June 2, 2016 [10 favorites]


Somebody on Twitter pointed out that "TRONC TRONC" is the Law & Order sound.
posted by Celsius1414 at 3:33 PM on June 2, 2016 [33 favorites]


Close friends get to call him TC
Providing it's with dignity
posted by Hogshead at 3:34 PM on June 2, 2016 [4 favorites]


TRONC
posted by sfenders at 3:34 PM on June 2, 2016 [1 favorite]


It's the sad bleating noise of a dinosaur just before the asteroid hits, then?
posted by sgranade at 3:34 PM on June 2, 2016 [6 favorites]


"Are you the troncmaster?"
posted by octobersurprise at 3:35 PM on June 2, 2016 [21 favorites]


As the comment here prove, the name does have a certain tabula rasa quality to it.
posted by GuyZero at 3:36 PM on June 2, 2016 [2 favorites]


"I am the lamekeeper."
posted by chimaera at 3:36 PM on June 2, 2016 [18 favorites]


The company’s new digital strategy includes the use of artificial intelligence technology for news media applications

Sooooo...Fire the staff and let the AI make-up the news?
posted by Thorzdad at 3:38 PM on June 2, 2016


In England they call it a Toot.
posted by chimaera at 3:41 PM on June 2, 2016 [2 favorites]


Mr hgg just asked me what I was laughing about and all I could say was

TRONC

TRONC

TRONC

yes I think I sound like a Canada goose
posted by hurdy gurdy girl at 3:41 PM on June 2, 2016 [12 favorites]


I'm pretty sure Tronc was a barbarian in a D&D game I ran back in the day.

What a coincidence ... I had a character named Orc NT.
posted by ZenMasterThis at 3:42 PM on June 2, 2016 [1 favorite]


Looks like the company and its branders had a...

...fatal attronction

*sunglasses*
posted by Earthtopus at 3:43 PM on June 2, 2016 [9 favorites]


i can bench 43 newspapers
so tronc
tronc as hell
posted by infinitewindow at 3:44 PM on June 2, 2016 [25 favorites]


The company’s new digital strategy includes the use of artificial intelligence technology for news media applications.

Is anybody writing or promoting legislation to try to make sure AI is used intelligently? Real, fallible humans are making and deploying this stuff; somebody put on the brakes. Please make sure that existing critical systems are kept in place, healthily, for the next XX years while the kinks are worked out. If AI messes up, it will probably mess up in a really bad bad way.
posted by amtho at 3:45 PM on June 2, 2016 [1 favorite]


I can't stop thinking about cornt now
posted by majuju at 3:46 PM on June 2, 2016 [1 favorite]


Someone get Brucec Boxleitnerc on the phone.
posted by condour75 at 3:47 PM on June 2, 2016 [7 favorites]


The company’s new digital strategy includes the use of artificial intelligence technology for news media applications

This model comes with 1.21 jiggatroncs.
posted by AndrewInDC at 3:47 PM on June 2, 2016 [1 favorite]


Isn't it tronc, don't you think?
posted by tobascodagama at 3:47 PM on June 2, 2016 [3 favorites]


sgranade: It's the sad bleating noise of a dinosaur just before the asteroid hits, then?
It's funny you say that because my first thought at seeing this news was, "C'mon asteroid."
posted by ob1quixote at 3:49 PM on June 2, 2016 [3 favorites]


a singer, songwriter, record producer, actress, and queen, and you Will Correctly pronounce it Tee-RON-cé

Seriously, how do you pronounce it? Tron-cee? Or Tronk? I'm going with Tronk. A Tronc is like a Trunk when you're Peter Lorre.
posted by dis_integration at 3:49 PM on June 2, 2016 [2 favorites]


This sounds like rearranging the deck chairs. They're losing lots of money; their main properties have negative value. Changing the name won't change the fundamental problems they face, which is that the traditional "big newspaper" business is no longer commercially viable.
posted by Chocolate Pickle at 3:49 PM on June 2, 2016 [2 favorites]


That name change is so bad! Why do big companies do things like this? I mean I can understand when a small business has a stupid name or a bad logo—that kind of thing is not their specialty, and they probably don't have a lot of budget to put toward hiring someone who is good at branding and design stuff. But a big media corporation? That's right in their wheelhouse, and they probably have a big dedicated staff for design work plus access to or maybe even ownership of some powerful marketing firms that do this all day long. And yet the change is just so obviously, flagrantly, ludicrously bad. How did this happen?
posted by Anticipation Of A New Lover's Arrival, The at 3:50 PM on June 2, 2016 [1 favorite]


...as though crom was supposed to mean something to me?

then to hell with you!
posted by ennui.bz at 3:52 PM on June 2, 2016 [6 favorites]


it sounds like the noise a french schoolchild would be taught that an elephant makes
posted by poffin boffin at 3:53 PM on June 2, 2016 [44 favorites]


Maybe they hired the people who convinced Siemens to go with Healthineers.
posted by dis_integration at 3:53 PM on June 2, 2016 [7 favorites]


as a reference point the noise that french ducks make is "coin"
posted by poffin boffin at 3:53 PM on June 2, 2016 [7 favorites]


"Fire and wind come from the sky, from the gods of the sky. But Tronc is your god, Tronc and he lives in the earth. Once, giants lived in the Earth, Conan. And in the darkness of chaos, they fooled Tronc, and they took from him the enigma of content and publishing. Tronc was angered. And the Earth shook. Fire and wind struck down these giants, and they threw their bodies into the waters, but in their rage, the gods forgot the secret of monetization and left it on the battlefield. We who found it are just branding specialists. Not gods. Not giants. Just branding specialists. The secret of monetization has always carried with it a mystery. You must learn its riddle, Conan. You must learn its discipline."
posted by Hairy Lobster at 3:54 PM on June 2, 2016 [18 favorites]


tronc (noun)
The sad trombone noise you hear in old comedies when someone fucks up, but in a sad way.
posted by w0mbat at 3:55 PM on June 2, 2016 [5 favorites]




Its in the TRONC!
posted by clavdivs at 3:56 PM on June 2, 2016 [1 favorite]


Why do big companies do things like this?

The bigger the company, the larger the committee assigned the task of coming up with the new name. The larger the committee, the less anyone on it is going to feel like they can be held personally responsible for the result.
posted by sfenders at 3:56 PM on June 2, 2016 [3 favorites]


what you gonna do with all that jonc

all that jonc inside your tronc
posted by poffin boffin at 3:57 PM on June 2, 2016 [70 favorites]


Why do big companies do things like this?

Typically, because they put a megalomaniacal tech idiot in charge — in this case the idiot in question being Michael Ferro.
posted by RogerB at 3:57 PM on June 2, 2016 [7 favorites]


For some reason this made me think of Kendrick Lamar

Like,

Pour up (Tronc), head shot (Tronc)
Sit down (Tronc), stand up (Tronc)
Pass out (Tronc), wake up (Tronc)
Faded (Tronc), faded (Tronc)


In my head i keep going "Damn, we Tronc'd" and giggling.
posted by emptythought at 3:58 PM on June 2, 2016 [9 favorites]


I imagine "tronc" is the petulant noise some tiny, angry, flightless bird makes when you pick it up. Then you put it down and it flaps its tiny fluffy flappers and admonishes you for your trespass, "tronctronctronctronc" and wibbles away in a peeve.
posted by louche mustachio at 4:00 PM on June 2, 2016 [38 favorites]


tronc is the groaning honk of a chair being pushed back but instead of sliding smoothly it catches and reverberates and fills you with momentary disgust
posted by dephlogisticated at 4:00 PM on June 2, 2016 [15 favorites]


electronic ==> tronic ==> tronc ==> Chapter 11.
posted by jamjam at 4:01 PM on June 2, 2016 [17 favorites]


All publicity is good publicity, so long as they spell your name stupid.
posted by Atom Eyes at 4:01 PM on June 2, 2016 [1 favorite]


tronc is the groaning honk of a chair being pushed back but instead of sliding smoothly it catches and reverberates and fills you with momentary disgust

That's the geddup noise.
posted by GuyZero at 4:03 PM on June 2, 2016 [4 favorites]


Tronc me at &&&AndrewInDC, and use hashspray !!!potatosalad
posted by AndrewInDC at 4:04 PM on June 2, 2016 [16 favorites]


What kind of echo chamber or psychotic egomaniac executive did they have to have to result in this stupidity?

His name is Michael Ferro. Here's all you need to know about the kind of guy he is and the sort of ship he runs: when the LA Times received its annual allotment of press passes for this year's Academy Awards, Ferro grabbed them for himself.
Tribune chairman Michael Ferro, CEO Justin Dearborn and publisher Tim Ryan all initially took tickets and the option to bring along a plus one to the world’s most-watched movie awards show. That is until the paper’s film team expressed their shock at not being given a chance to attend the Oscars and do their job. Before Sunday’s event the film staff contacted Ryan and Times editor Davan Maharaj to address their concerns.

According to the email published by Capital New York, the film desk pointed out that publications including Entertainment Weekly, the Associated Press, the Hollywood Reporter and Variety were all sending at least two staff members to help cover the event.
Ryan was eventually shamed into giving up his passes, but Ferro, Dearborn, and their plus ones stayed the course. (Incidentally, Dearborn had been CEO less than a week before he helped himself to the tickets. His primary qualification for the job seems to have been a long history of working for Michael Ferro.)
posted by Iridic at 4:06 PM on June 2, 2016 [26 favorites]


troncin tronqueray
posted by MoonOrb at 4:08 PM on June 2, 2016 [3 favorites]


See the thing is it's not just a name/logo. It's a detailed processes chart and business plan.
posted by mazola at 4:09 PM on June 2, 2016


In a week anything not tronc will seem strange.
posted by mazola at 4:11 PM on June 2, 2016 [3 favorites]


It's almost like every other news story these days needs the tag #NotTheOnion
posted by mrgrimm at 4:11 PM on June 2, 2016 [8 favorites]


A Troncing to Remember
posted by tonycpsu at 4:13 PM on June 2, 2016 [3 favorites]


This should be the new election thread.
posted by mazola at 4:14 PM on June 2, 2016 [7 favorites]


I initially misread it as Kronk. As in Kronk from the Emperor's New Groove. So now I'm just imagining Yzma calling TRONC. A really stupid monkey named TRONC. Pull the lever, TRONC.

It's brilliant, brilliant, BRILLIANT!
posted by barchan at 4:16 PM on June 2, 2016 [6 favorites]


tronqueray

Makes a mean gin & tronic.
posted by dephlogisticated at 4:18 PM on June 2, 2016 [4 favorites]


How they monetize content: as a nonsubscriber, once you are over your 10 free articles each month, you will only have access to troncated versions.
posted by egregious theorem at 4:19 PM on June 2, 2016 [32 favorites]


FORD:
Oh, stick it up your nose.

MARKETING GIRL:
Yes which is precisely the sort of thing we need to know, I mean do people want fire^H^H^H^H crom ^H^H^H^H tronc that can be fitted nasally.
posted by chimaera at 4:19 PM on June 2, 2016 [7 favorites]


bauhaus 93
posted by SmileyChewtrain at 4:20 PM on June 2, 2016 [2 favorites]


as a nonsubscriber, once you are over your 10 free articles each month, you will only have access to troncated versions

Come on. I love a good pun, but that's abridge too far.
posted by Atom Eyes at 4:22 PM on June 2, 2016 [28 favorites]


"a content curation and monetization company focused on creating and distributing premium, verified content across all channels."

So . . . 24 stories about Hillary Clinton's email scandal. And a full archive on the 'fiscal cliff'.
posted by Bee'sWing at 4:22 PM on June 2, 2016


Come on. I love a good pun, but that's abridge too far.

Oh, you're just overredacting.
posted by egregious theorem at 4:24 PM on June 2, 2016 [28 favorites]



"Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy."

Please, will anybody put that into understandable words?
posted by mightshould at 4:31 PM on June 2, 2016 [2 favorites]


No one's commented on the fact that the printed circuit board background makes it look like something from the cover of a 1970s high-school textbook?
posted by octothorpe at 4:32 PM on June 2, 2016 [6 favorites]


Just more proof that we're living in Dune.
posted by Potomac Avenue at 4:33 PM on June 2, 2016 [4 favorites]


This entire thread has devolved into a kind of Bret Easton Ellis/American Psycho-esque stream of conciousness point-form novel. Keep it going.
posted by Fizz at 4:34 PM on June 2, 2016 [7 favorites]


Nymphadora "Tronc" Tronc.
posted by idiopath at 4:35 PM on June 2, 2016 [4 favorites]


TRONC DO NEWS GOOD.
BEST REPORTING OF TRONC.
TRONC GOT RANGE OF PUBLICATIONS FOR ALL DEMOGRAPHICS.
BECOME PART OF TRONC FAMILY NOW.
posted by turbid dahlia at 4:36 PM on June 2, 2016 [22 favorites]


Tronc. Tronc tronc? Tronc tronc tronc tronc. Tronc tronc tronc tronc tronc tronc tronc. Tronc-Tronc tronctronctronctronc. Tronc. Tronc tronc, tronc; tronctronc. t r o n c.
posted by idiopath at 4:38 PM on June 2, 2016 [1 favorite]


Brain: "What is Tronc?"
Pinky: "Why, it's Cnort in the mirror!"
posted by Phobos the Space Potato at 4:40 PM on June 2, 2016 [6 favorites]


I have eaten
the tronc
that were in
the icebox

and which
you were probably
saving
for breakfast

Forgive me
they were delicious
so sweet
and so tronc
posted by BungaDunga at 4:41 PM on June 2, 2016 [15 favorites]


A moonbeam through the tronc
In June
Reveals your chest
I see your lovely beans
And in that magic go-kart
I bite your neck
The tronc I have for you
My dear
Is real and very new...
posted by Atom Eyes at 4:42 PM on June 2, 2016 [4 favorites]


so much depends
upon

a red wheel
tronc

glazed with tronc
water

beside the white
tronc.
posted by BungaDunga at 4:45 PM on June 2, 2016 [7 favorites]


Please, will anybody put that into understandable words?

"From now on we're going to be doing things like a cool tech company that knows cool tech company lingo, not like a bunch of dumb old newspapers. A round of newsroom layoffs is coming soon, and after that if we need filler we'll hire a bunch of kids to write listicles and media recaps. Meanwhile, we're hoping to spew a lot of vapor about our technology 'platform' and 'engine,' so that sweet tech bubble can inflate our valuation and justify our top-level executives' short-term compensation, before the whole thing inevitably collapses."
posted by RogerB at 4:50 PM on June 2, 2016 [34 favorites]


I'm pretty sure tronc is the name of one of Duke Igthorn's orges.
posted by Slap*Happy at 4:51 PM on June 2, 2016 [1 favorite]


If you pronounce it "trauncey," and I don't know why you wouldn't, it suddenly sounds plucky and cheerful! I want to put a little bowler hat on it!
posted by prize bull octorok at 4:53 PM on June 2, 2016 [16 favorites]


Anyone ever done the quiz thing of giving a wrong answer on purpose to save yourself the embarrassment of knowing you're actually wrong? This is what happens when a business does that. (They have done us the service of creating a verb for this type of self-sabotage.)
posted by NMcCoy at 4:53 PM on June 2, 2016 [2 favorites]


why do we even HAVE that lever
posted by poffin boffin at 4:57 PM on June 2, 2016 [11 favorites]


A watershed moment for all Tronc-Americans.
posted by dr_dank at 4:57 PM on June 2, 2016 [3 favorites]


So, about a few decades ago, I used to work for Rurroughs, a fine company with a reputation for quality. Then one day, the management changed the name to UNISYS. Which was great until WordPerfet's (this was a few decades ago) spellchecker suggested "anuses?"

All across the world, secretaries were confronted with "anuses?" I couldn't stop laughing.
posted by SPrintF at 5:01 PM on June 2, 2016 [11 favorites]


"Great idea, guys"

-Edsel Tronc.
posted by clavdivs at 5:03 PM on June 2, 2016 [7 favorites]


I remember when phone phreaks of old would use whistles out of cereal boxes to seize control of tandem troncs.
posted by I-baLL at 5:03 PM on June 2, 2016 [6 favorites]


Punch-Tronc Love
Tronc: Legacyc
Tronc Weasley
Children of a Lesser Tronc


I don't even know what thread I'm in anymore
posted by prize bull octorok at 5:05 PM on June 2, 2016 [9 favorites]


It's a clever ploy to bring about the end times; the incantation "ihnta ijls tronc" uttered simultaneously by a sufficient quantity of hapless individuals summons a reality-devouring eldritch horror.
posted by NMcCoy at 5:06 PM on June 2, 2016 [2 favorites]


tronc is fine (via The Guardian).
posted by MonkeyToes at 5:08 PM on June 2, 2016 [1 favorite]


"Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy."

Hold on... their "technology and content resources"... that's the stuff they have to work with; "execute on our strategy" means the plan they are following/their intentions/the work they intend to do; and "the manner in which" is a fancy way of saying how. So tronc represents the way they're going to do the work they do, which is 'tron(i)c.

They're literally just saying they're doing news electronically now.

So if there was a new term, retrobranding, to describe a modern rebrand of how a company used to operate, then the retrobranding of the Tribune's operations prior to today would be "qapr" - that's paper, with a backwards P at the start to indicate how opposed that way of working is in comparison to today, and the dropped E is because they weren't electronic back then.

Yeah, I think I should start overcharging dumb corporations for consulting services. I think I got this down.
posted by GhostintheMachine at 5:08 PM on June 2, 2016 [10 favorites]


Tronc was Tealc's brother, right?
posted by tobascodagama at 5:09 PM on June 2, 2016 [5 favorites]


I think I'm gonna tronc.
posted by sfenders at 5:10 PM on June 2, 2016 [2 favorites]


anyway the full name is tronc Inc get it right

here's a little song to help you remember

tronc Inc, got my chips cashed in
Keep tronc Inc, like the doo-dah man
Together, more or less in line, just keep tronc Inc on

posted by prize bull octorok at 5:11 PM on June 2, 2016 [4 favorites]


Don't stonk, make it ponk, DJ blow my sponkers onk
Tonight I'ma fronk till we see the sunlonk
Tik tronc on the clonk but the parky don't stonk, no-oh-oh-oh-oh-onk
posted by Metroid Baby at 5:13 PM on June 2, 2016 [18 favorites]


So, about a few decades ago, I used to work for Rurroughs

you worked for an organization whose name was the noise that scooby-doo makes when he is confused
posted by poffin boffin at 5:13 PM on June 2, 2016 [61 favorites]


"Our liberty cannot be guarded but by the freedom of the [content curation and monetization company focused on creating and distributing premium, verified content across all channels], nor that be limited without danger of losing it." --Thomas Jefferson to John Jay, 1786.

FTFYTJ
posted by petebest at 5:15 PM on June 2, 2016 [3 favorites]


WHO LET THE TRONCS OUT
posted by petebest at 5:16 PM on June 2, 2016 [2 favorites]


Doesn't Tronc play for the Pats?
posted by Biblio at 5:17 PM on June 2, 2016 [2 favorites]


A trønc once bit my sister.
posted by sfenders at 5:20 PM on June 2, 2016 [29 favorites]


“Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

Life imitates Onion imitates Life.

Ok, is tronc:

1. A giant monster from a nuclear-age sci-fi film?
2. Third caveman from the left in a Hanna Barbera cartoon?
3. Dwayne Johnson's supporting role in a future Conan film?
4. A street-food craze imported to Seattle this summer?
5. A failed screenplay for a Tron look-alike that would have starred Sean Connery in diapers?
posted by CBrachyrhynchos at 5:21 PM on June 2, 2016 [2 favorites]


Ow, I tronc'd my balls!
posted by clawsoon at 5:22 PM on June 2, 2016 [9 favorites]


I really thought I'd seen tronc on Marianne Moore's daft list of names for what eventually became the Edsel. Fits right in: TURBOTORC, TURCOTINGA, UTOPIAN TURTLETOP, TRONC.
posted by miles per flower at 5:23 PM on June 2, 2016 [7 favorites]


OK, but will there be light bikesc?
posted by enjoymoreradio at 5:23 PM on June 2, 2016 [1 favorite]


A trønc once bit my sister.

You know, trønc bites kan be nasty.
posted by NoxAeternum at 5:24 PM on June 2, 2016 [7 favorites]


The best thing is you know this was labored over. Endless meetings. Presentations. Feedback. Logo treatments. Someone contemplated a jingle. A "hush hush" reveal to key employees a bit in advance. There was a small core group of people who were genuinely excited about this. This will light a new fire under these century old feet.

Another organization with a similar, game-changing name, TISM, has this to say:

The rich kid becomes a junkie,
The poor kid an advertiser,
What a tragic waste of potential
(Being a junkie's not so good, either)

posted by maxwelton at 5:24 PM on June 2, 2016 [11 favorites]


Also, it's the sound Rorschach makes when he's chewing on sugar cubes

ronch ronch ronch
tronc tronc tronc

posted by miles per flower at 5:26 PM on June 2, 2016 [2 favorites]


I really thought I'd seen tronc on Marianne Moore's daft list of names for what eventually became the Edsel. Fits right in: TURBOTORC, TURCOTINGA, UTOPIAN TURTLETOP, TRONC.

see now this is the shit you get when they actually send a poet, Jodie Foster
posted by prize bull octorok at 5:26 PM on June 2, 2016 [2 favorites]


tronc is fine (via The Guardian).

that is just perfect.
posted by mazola at 5:27 PM on June 2, 2016


Every time I see the word "tronc" I think of the Nigerian Purple Rain remake.
posted by pxe2000 at 5:27 PM on June 2, 2016


This is an anti-takeover poison pill. I mean who would want to buy tronc?
posted by srboisvert at 5:30 PM on June 2, 2016 [4 favorites]


I really, really, really want to know how this came about, from the earliest brains-storming meetings to the final presentation. Was an agency involved? Was it in-house? I'm dying here!
posted by maggiemaggie at 5:30 PM on June 2, 2016 [2 favorites]


I worked in newspapers for 10 long years and got so tired of the clueless old white men running things that I left because I could see the truck of manure barreling down the road towards a field full of fans. This is EXACTLY the kind of thing my colleagues and I would groan about and then go back to the real work of, you know, journalism. I can just picture the meeting where the old white men sit around and talk about a declining subscriber base, ad revenues that went off a cliff a decade ago, a generation of people who don't even know what a newspaper is and one of them exclaims "I've got it! We'll change the name to TRONC!" And lots of bald white heads nod in approval and there's lots of back slapping and cigars.

This is the most newspaper thing ever.
posted by photoslob at 5:32 PM on June 2, 2016 [13 favorites]


Gallia est omnis divisa in partes tronc.
posted by pyramid termite at 5:33 PM on June 2, 2016 [4 favorites]




Nothing much, what's tronc with you?
posted by moonmilk at 5:34 PM on June 2, 2016 [3 favorites]


I was watching a show on Inter-dimensional Cable discussing the dangers of Tronc addiction and ruined lives in the Cat's Eye Nebula. Bad stuff man, bad stuff!
posted by Muncle at 5:35 PM on June 2, 2016 [2 favorites]


This sounds like a business name discarded by Tom Haverford.
posted by zippy at 5:35 PM on June 2, 2016 [17 favorites]


I mean who would want to buy tronc?

This made me wonder if there was a briefcase switcheroo with the dealer of some new highly toxic synthetic street drug that needed a name
posted by prize bull octorok at 5:36 PM on June 2, 2016 [5 favorites]


Our baby had what navy guys used to call a tronc. The doctor removed it.
posted by clawsoon at 5:36 PM on June 2, 2016 [3 favorites]


I think. despite the wishes of all my aesthetic tastes to absolutely reject and deny this organization any respect for such a god-tronking-awful name, that I shall use their name as a stand-in replacement for the word fuck and balance shall be restored in my world.
posted by Annika Cicada at 5:37 PM on June 2, 2016 [2 favorites]


This sounds like something from the lab guys in "Better Off Ted".
posted by tommasz at 5:39 PM on June 2, 2016 [5 favorites]


The tronc is of a very retiring disposition and due to its ugliness, weeps constantly. It is easy prey for hunters who simply follow a tear-stained trail. When cornered it will dissolve itself into tears.

True or False?

posted by prize bull octorok at 5:41 PM on June 2, 2016 [6 favorites]


"What an odd-looking creature!"

"Well, dear, we are in Australia."

"Is it dangerous?!"

"It's not poisonous, but it can do some damage with that knob on its head. That's how it got its name."
posted by clawsoon at 5:42 PM on June 2, 2016 [2 favorites]


I have eaten
the tronc
that were in
the icebox

and which
you were probably
saving
for breakfast

Forgive me
they were delicious
so sweet
and so tronc


I don't know why everybody's always all YEAH "THIS IS JUST TO SAY" RULES! I much prefer Williams' other tronc poem, which does much more interesting work with its line breaks:
To a Poor Old Woman

munching a tronc on
the street a paper bag
of them in her hand

They taste tronc to her
They taste tronc
to her. They taste
tronc to her

You can see it by
the way she gives herself
to the one half
sucked out in her hand

Comforted
a solace of ripe tronc
seeming to fill the air
They taste tronc to her

Pretty sure the next thing I write--no matter what it ends up being--will be titled "A solace of ripe tronc."
posted by dersins at 5:42 PM on June 2, 2016 [10 favorites]


It is dark. You are liable to be eaten by a tronc.
posted by Ghostride The Whip at 5:43 PM on June 2, 2016 [15 favorites]


It's only tronc and troll, but I like it.
posted by Insert Clever Name Here at 5:44 PM on June 2, 2016 [14 favorites]


You can lead a content curation and monetization engine to water, but you can't make him tronc.
posted by mochapickle at 5:45 PM on June 2, 2016 [6 favorites]


"The owner of variety.com has configured their tronc improperly."
posted by urbanwhaleshark at 5:47 PM on June 2, 2016 [2 favorites]


I met a traveller from an antique land
Who said: "Two vast and trunkless printing presses
Stand in Chicago. Near them, on the concrete,
Half sunk, a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them and the heart that fed:
And on the pedestal these words appear:
'My name is Tronc, king of kings:
Look on my works, ye Mighty, and despair!'
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away."
posted by Ghostride The Whip at 5:47 PM on June 2, 2016 [18 favorites]


The reporters at the New York Times looked warily into the lobby at the odd wooden statue.

"What the hell is that?"

"We'd better be careful - it could be a Troncan Horse."
posted by pyramid termite at 5:47 PM on June 2, 2016 [2 favorites]


whatcha gonna do with all that junk?
all that junk inside your tronc
posted by raihan_ at 5:50 PM on June 2, 2016 [1 favorite]


"Now sit back and take your troncquilizers like good boys and girls!"
posted by h00py at 5:52 PM on June 2, 2016 [1 favorite]


I met a traveller from an antique land
Who said: "Two vast and trunkless printing presses


"...vast and troncless" surely.
posted by dersins at 5:54 PM on June 2, 2016 [5 favorites]


In the desert
I saw a creature, naked, bestial,
Who, squatting upon the ground,
Held his brand in his hands,
And ate of it.
I said, “Is it good, friend?”
“It is bitter—bitter,” he answered;

“But I like it
“Because it is bitter,
“And because it is my tronc.”

posted by moonmilk at 5:55 PM on June 2, 2016 [9 favorites]


This is what you get when you warg into somebody and shout "electronic!" over and over
posted by prize bull octorok at 5:55 PM on June 2, 2016 [8 favorites]


Pounded In The Tronc by My Tronc
posted by Ghostride The Whip at 5:59 PM on June 2, 2016 [15 favorites]


This is interesting considering that Gannett is trying to buy Tribune... err, tronc. Tribune has so far said "tronc" in Gannett's general direction. I'm not sure Gannett wants to be associated with something named "tronc" and now they're talking about just saying forget it as far as buying themselves one nice, shiny new tronc goes. But we can still tronc to our heart's troncing content.
posted by azpenguin at 5:59 PM on June 2, 2016


Forget it, Jake. It's tronctown.
posted by urbanwhaleshark at 6:02 PM on June 2, 2016 [1 favorite]


Tronc 2016: Make 'merica Gurp Again.
posted by drezdn at 6:08 PM on June 2, 2016 [3 favorites]


Perhaps a weird French version of the Swedish Chef? bork! bork! bork! tronc! tronc! tronc!
posted by Hairy Lobster at 6:12 PM on June 2, 2016 [3 favorites]


tronc? Huh... I would've sworn one of Dreamworks' properties already had dibs.
posted by xigxag at 6:15 PM on June 2, 2016


wasn't Tronc one of the Ferengi on DS9?
posted by indubitable at 6:17 PM on June 2, 2016 [6 favorites]


Only a few weeks after the experimental pop artist Pikelet released an album by that title. Coincidence?
posted by acb at 6:17 PM on June 2, 2016 [2 favorites]


I am tronc. Before the universe was, I am. I made the suns. I made the worlds. I created the lives and the places they inhabit; I move them here, I put them there. They go as I say, then do as I tell them. I am the word and my name is never spoken, the name which no one knows. I am called tronc, but that is not my name. I am. I shall always be.
posted by hototogisu at 6:18 PM on June 2, 2016 [5 favorites]


My NAME IS T ROOOOOOOOOOOOOOONNNNNNNNCCCCCCCCC
posted by drezdn at 6:22 PM on June 2, 2016 [4 favorites]


Sometimes a company will make a decision and I'll think to myself "this is ridiculous and/or I don't prefer it" and the life goes on and later I discover that, well, I've kind of gotten used to the thing.

Setting aside the context, "tronc" is an awesome name (which will forever in my head be associated with Canadian Geese, bowler hats, and the sound French students get taught that an elephant makes) and in a little while people will move on, it'll be the new normal, and in a few years there might be a generation of people walking around who has only ever known it as

tronc
posted by aniola at 6:24 PM on June 2, 2016 [2 favorites]




This TRONC, it vibrates?
posted by jenkinsEar at 6:32 PM on June 2, 2016 [1 favorite]


If you pronounce it "trauncey," and I don't know why you wouldn't, it suddenly sounds plucky and cheerful! I want to put a little bowler hat on it!

I vote for this pronunciation.

Why, 'ello, trauncey ol' chap, fancy a hot cuppa do ya?
posted by bologna on wry at 6:33 PM on June 2, 2016 [3 favorites]


It is a very silly sounding word. My voice immediately drops an octave when I say it and my lips get all sticky-outy.

I find it difficult to imagine big-wigs in the publishing field getting serious in board meetings and saying things like, "Have you heard about the doings at *t r o n c*? I say, those *t r o n c* chaps are really leading the field in pooling their technology and content resources to execute on their strategy.”
posted by h00py at 6:35 PM on June 2, 2016 [1 favorite]


That recent album by experimental pop artist Pikelet is actually quite good!
posted by moonmilk at 6:35 PM on June 2, 2016


As someone who had the misfortune to be employed by Tribune when it took over my newspaper, let me say this: The fools in the Tower have never found a bad idea it couldn't make worse. It managed to stand out as one of the most hidebound of companies in an industry littered with dull, unimaginative operations. I'm sure quite a number of Tribune/tronc execs are patting themselves on the backs, secretly wondering why they didn't come up with this 1990s retrograde name.
posted by etaoin at 6:35 PM on June 2, 2016


Or tronic, rhyming with chronic.
posted by jenkinsEar at 6:35 PM on June 2, 2016


In the grim darkness of the far future, there is only tronc.
posted by nubs at 6:38 PM on June 2, 2016 [3 favorites]


I worked several years as an editor at the Chicago Tribune. The newspaper -- and the others under the same corporate umbrella -- has suffered a string of indignities. (Certainly not unique among newspapers.)

This is the latest and certainly most viral indignity. And it somehow sums everything up nicely and onomatopoeically.

A lot of good people with abundant common sense work there. Sadly the common sense does not run from the top down.
posted by veggieboy at 6:39 PM on June 2, 2016 [4 favorites]


My favorite dinosaur is the Tyrannosaurus ronc.

You know, the T-Ronc. Its hands and brain are even tinier than those of the T-Rex.

Not nearly so tiny, however, as the hands and brain of the orange-crested Tyrannosaurus Rump.
posted by dersins at 6:40 PM on June 2, 2016 [8 favorites]


This is me begging for a Samwell music video, "bonk bonk (in the tronc)."
posted by bologna on wry at 6:43 PM on June 2, 2016 [4 favorites]


Gretchen, stop trying to make tronc happen! It's not going to happen!
posted by urbanwhaleshark at 6:44 PM on June 2, 2016 [14 favorites]


Come, young ones- sit with me by the fire. Forgive an old man his shawl and his bench, for the night is chill in this season, and the damp cuts into his old bones like the arrow in the thigh of the gronga-beast.

Sit with me a while, for your parents fill themselves on mead and meat, and your older brothers and sisters fight great battles in the field behind the longhouse, or seek to court the pretty ones from the village across the river. Oh, do not blush so, Thegwa, daughter of Umdvir- I see how you look at that Phlemdridd with the flashing green eyes! Be patient! The whole feasting-hall marks it, but none will speak of it until you say the words. When you are ready. When you are ready.

But youngsters- stay a while! I will tell you stories you have not yet heard. Would you hear of when Grengo rode down to the valley of the Yangloks with twenty men at his back, and pulled down the towers of fair Gnneg-Pathong? Or should I tell the tale of how great Yrwala seduced Orgath, and how they led their armies across the steppes to the walls of Rfffrrr?

Oh, but I know which stories you would hear! You would have me tell of the mighty hero Tronc, and how he smashed the shield-wall at Bleng-Uteppa! Or how he tricked the Qmm of Plincrang into opening the gates of Kworlyat, and drove the Grels into the Hlebish Sea! Yes, gather 'round, and I shall tell you a fine tale of those wondrous days...
posted by TheWhiteSkull at 6:49 PM on June 2, 2016 [16 favorites]


My voice immediately drops an octave when I say it and my lips get all sticky-outy.

"Chicago's hottest new club is *t r o n c*. It's got everything -- major metropolitan newspapers, online vertical space, brandouchery..."
"Brandouchery?"
"That's that thing where you pay a bunch of douchebags to make up a new word that no one will actually use without saying 'You know, the old name.'"
"Right, right."
posted by Etrigan at 6:52 PM on June 2, 2016 [10 favorites]


oh my god, it's all lowercase.

due to favorites shortage you are only allowed to favorite the comments that were or are now running through your head.
posted by halifix at 6:54 PM on June 2, 2016 [2 favorites]


I'm trying to figure out what makes this word so compelling and so ridiculous at the same time. It definitely has an Anglo-Saxon sound, with its single syllable and oŋk ending. They're words we use to describe accidents, though - honk! bonk! conk! zonk!

But the final "c" used in the spelling isn't Anglo at all. It looks French, and French signals erudition and sophistication.

The combined result is slapstick, plus feeling compelled to figure out where the hell the word fits. It's liminal slapstick.
posted by clawsoon at 6:55 PM on June 2, 2016 [4 favorites]


I googled tronc just for the hell of it and the images section in the middle of the results page just showed seven pictures of tree trunks.
posted by MoonOrb at 6:56 PM on June 2, 2016 [4 favorites]


i would be very careful about reading this thread aloud

it could be rough on your voice and you could get a case of tronchitus
posted by pyramid termite at 7:00 PM on June 2, 2016 [8 favorites]


Béowulfe wearð gúðhréð gyfeþe
scolde Tronc þonan
feorhséoc fléön
under fenhleoðu,
sécean wynléas wíc
posted by clawsoon at 7:02 PM on June 2, 2016 [11 favorites]


My lifetime Tribune-subscribing father was so upset by this ridiculousness that he actually texted me -- using this term for the first time ever in his life -- "OMG"

Just "OMG"

I am rolling.
posted by Eyebrows McGee at 7:04 PM on June 2, 2016 [13 favorites]


On second thought, this works better:

Béowulfe wearð gúðhréð gyfeþe
tronc Grendel þonan
feorhséoc fléön
under fenhleoðu,
sécean wynléas wíc
posted by clawsoon at 7:11 PM on June 2, 2016 [7 favorites]


TRONC IF YOU'RE HORNY
posted by Lyme Drop at 7:16 PM on June 2, 2016 [9 favorites]


Shouldn't it be:

Tronc! Wé Gárdena in géardagum

and so forth?
posted by dersins at 7:22 PM on June 2, 2016 [3 favorites]


LEEEEEEEROOOOOOOY TRONCKINS!
posted by clawsoon at 7:26 PM on June 2, 2016 [4 favorites]


If you pronounce it "trauncey,"

Little Lord Troncleroy
posted by zippy at 7:27 PM on June 2, 2016 [11 favorites]


The best part is their brand managing e-genius didn't bother to secure the reasonable tronc names on all the major social media sites. So not only did they pick a dumb name they also managed to bungle picking a dumb name.
posted by srboisvert at 7:36 PM on June 2, 2016 [7 favorites]


Darmok and tronc at Tanagra.
Temba, his arms rebranded.
posted by Fizz at 7:37 PM on June 2, 2016 [19 favorites]


Your search resulted in tree trunks because it's French for trunk iirc.

1990s retrograde
The logo. I don't know when it hearkens back to, but that logo is so last century.
posted by aniola at 7:39 PM on June 2, 2016


So then did Aethelgar's child enbolden them all,
Tronc to battle. Often he sent forth spears,
deadly shaft sped away onto the Vikings;
thus he on this people went out in front of battle,
cutting down and smiting, until he too on the battlefield perished.
This was not that Tronc who from the battle had flown away...
posted by aramaic at 7:49 PM on June 2, 2016 [3 favorites]


And every employee's job title is now "newsineer."
posted by Naberius at 7:57 PM on June 2, 2016 [10 favorites]


For Seattleites:

tronc for fonk
posted by MoonOrb at 7:59 PM on June 2, 2016 [4 favorites]


has anyone reserved tronc.com? Quick!

That word looks like one of those Marvel comics pages where the good and bad guy fight and there's a mighty blow with a big "tronc" lettered across the page....
posted by CrowGoat at 8:01 PM on June 2, 2016 [5 favorites]


Are any companies still run by grown-ups?
posted by ricochet biscuit at 8:03 PM on June 2, 2016 [6 favorites]



Tronc was Tealc's brother, right?

"My symbiote provides me with a greater tolerance against the effects of stock devaluation"
posted by otherchaz at 8:04 PM on June 2, 2016 [6 favorites]


I want to thank tronc for giving us all a socially acceptable outlet for making fun of a name, which is out of fashion for pretty solid reasons. But tronc is the name it's OK to mock.
posted by GuyZero at 8:11 PM on June 2, 2016 [1 favorite]


Svmer is icumen in
Lhude sing tronccu
posted by poffin boffin at 8:12 PM on June 2, 2016 [9 favorites]


The best part is their brand managing e-genius didn't bother to secure the reasonable tronc names on all the major social media sites.

TBF they probably thought it was a joke, so why bother?
posted by urbanwhaleshark at 8:20 PM on June 2, 2016 [2 favorites]


Friend says: "Isn't that the noise made when you step on a goose?"
posted by JHarris at 8:51 PM on June 2, 2016 [4 favorites]


tronc is the name it's OK to mock.

we monc tronc
posted by MoonOrb at 8:58 PM on June 2, 2016 [3 favorites]


Nasalcrom = nasal + cromulent, obviously.
posted by invitapriore at 9:04 PM on June 2, 2016 [4 favorites]


A group of people got paid an enormous amount of money to come up with tronc. If nothing else, you gotta respect that.
posted by pleem at 9:37 PM on June 2, 2016 [1 favorite]


tronc/Yahoo 2016
posted by GuyZero at 9:39 PM on June 2, 2016


A group of people got paid an enormous amount of money to come up with tronc. If nothing else, you gotta respect that.

Oh no I don't!
posted by Lyme Drop at 9:41 PM on June 2, 2016 [5 favorites]


Truncated to tronc? Well if that doesn't Trump all.
posted by Soliloquy at 9:43 PM on June 2, 2016


"What do you call the mouse-shadow on the second moon?"

"We call that one tronc'dib."

"May I be known as Tronc Tronc'Dib?"

"You are Tronc Tronc'Dib!"
posted by fifteen schnitzengruben is my limit at 9:44 PM on June 2, 2016 [5 favorites]


I'm reminded of when there was a new flavour of Vegemite being launched to great fanfare and the big reveal was that the new cheese infused Vegemite would be called:

iSnack 2.0

There was so much outrage, Australia's favourite bread spread, not just altered materially, but given this ridiculous name. It was genius though. They came up with a name so awful that everyone was talking about it and everyone knew about the new flavour.
posted by adept256 at 9:50 PM on June 2, 2016 [4 favorites]


*sad troncbone*
posted by Soliloquy at 9:54 PM on June 2, 2016 [9 favorites]


Don Martin, company-namer.
posted by JHarris at 10:11 PM on June 2, 2016 [6 favorites]


"We go to the garrick now and become troncs."
"Like hell we will!"
posted by JHarris at 10:13 PM on June 2, 2016


All those moments will be lost in time, like troncs...in...rain.
posted by arcticseal at 10:26 PM on June 2, 2016 [7 favorites]


Lhude sing tronccu

Truer words have yet to be spoken, and I am straight up about to bust into Dream Of The Rood AND The Wanderer.

tronc
posted by aramaic at 10:43 PM on June 2, 2016 [1 favorite]


"Clinkle, Laurie. Clinkle."
posted by the man of twists and turns at 10:47 PM on June 2, 2016 [1 favorite]


" riverrun, past Eve and Adam's, from swerve of shore to bend of bay, brings us by a commodius vicus of recirculation back to Howth Castle and tronc."
posted by notyou at 10:49 PM on June 2, 2016 [4 favorites]


This is how Troncypool starts isn't it

Shit I meant Pontytronc

shit
posted by um at 10:50 PM on June 2, 2016 [6 favorites]


tronc is stronc
posted by fallingbadgers at 11:15 PM on June 2, 2016 [1 favorite]


She had words like a wonk wonk wonk
Pen like what what what
Baby write that stuff stuff stuff
Uh
I think I'll sing it again
She had words like a wonk wonk wonk
Pen like what what what
All night funk
Let me see that tronc

I like it when the rhyme goes da na da na
Baby make that brand go da na da na
Girl I know you wanna show da na da na
That tronc tr tronc tronc tronc
posted by romakimmy at 11:34 PM on June 2, 2016 [4 favorites]


A group of people got paid an enormous amount of money to come up with tronc. If nothing else, you gotta respect that.

I don't know if "respect" is the word I'd use, but it's quite an accomplishment.
posted by rhizome at 11:54 PM on June 2, 2016 [6 favorites]


Tronc
by Charles Baudelaire

When the low, heavy sky weighs like a tronc
On the groaning tronc, victim of long ennui,
And from the all-encircling tronc
Spreads over us a day gloomier than the tronc;

When the tronc is changed into a humid dungeon,
In which Tronc like a bat
Goes beating the troncs with her timid wings
And knocking her tronc against the rotten ceiling;

When the rain stretching out its endless tronc
Imitates the bars of a vast tronc
And a silent horde of loathsome troncs
Comes to spin their webs in the depths of our troncs,

All at once the troncs leap with rage
And hurl a frightful tronc at heaven,
Even as wandering troncs with no country
Burst into a stubborn, whimpering tronc.

— And without drums or music, long troncs
Pass by slowly in my tronc; Hope, vanquished,
Weeps, and atrocious, despotic Tronc
On my bowed tronc plants her black tronc.
posted by sapagan at 12:41 AM on June 3, 2016 [17 favorites]


I'll always favorite a Baudelaire joke.
posted by rhizome at 12:47 AM on June 3, 2016 [3 favorites]




Turning and turning in the widening gyre
The tronc cannot hear the tronconer;
Things fall apart; the centre cannot tronc;
Mere tronc is loosed upon the world,
The tronc-dimmed tide is loosed, and everywhere
The ceremony of innocence is tronced;
The tronc lack all conviction, while the tronc
Are full of passionate intensity.

Surely some revelation is at hand;
Surely the Second tronc is at hand.
The Second tronc! Hardly are those words out
When a vast image out of Spiritus Mundi
Troubles my sight: somewhere in sands of the desert
A shape with tronc body and the head of a man,
A gaze tronc and pitiless as the sun,
Is moving its slow thighs, while all about it
Reel shadows of the indignant desert troncs.
The darkness drops again; but now I know
That twenty centuries of stony sleep
Were tronced to nightmare by a rocking cradle,
And what rough tronc, its hour come round at last,
troncs towards Bethlehem to be born?
posted by DevilsAdvocate at 4:02 AM on June 3, 2016 [6 favorites]


My stockbroker tells me that Tronc has been upgraded from norkle to flark. BUY BUY BUY
posted by dr_dank at 4:14 AM on June 3, 2016 [9 favorites]


I will now refer to the back part of my car as the tribune.

"Honey, I think there's still one bag of groceries left in the tribune."
posted by Kabanos at 4:19 AM on June 3, 2016 [2 favorites]


Gotanda: They last Tweeted in 2009 about how good it feels to clean up their desk.

All in Japanese (do I have that right?) and the silhouette of a white egg on a green background.

I hope someone is right now grabbing the accounts @therealtronc and @officialtronc.
posted by clawsoon at 4:47 AM on June 3, 2016 [1 favorite]


Come on Metafilter, you're pronouncing it wrong!

It's TRON-see!
posted by chavenet at 5:09 AM on June 3, 2016 [1 favorite]


Has anyone mentioned that it apparently stands for TRibune ONline Content? I can picture the meeting, including the part where "TRONCO" is rejected for sounding too old-fashioned.

Personally I think they should have pushed deeper. TRIONLCON. TRIBONLICONT.
posted by Mr.Encyclopedia at 5:28 AM on June 3, 2016 [5 favorites]


Flip it around. NENET. Sounds Egyptian.
posted by Mr.Encyclopedia at 5:29 AM on June 3, 2016


Do they have a young reporter called Walter Troncite?
posted by inflatablekiwi at 5:44 AM on June 3, 2016 [3 favorites]


Also, can we refer to Chicago as Tronc Town now and use Troncites as a demonym?

Won't you take me down ...to Tronc-y town....
posted by inflatablekiwi at 5:57 AM on June 3, 2016 [2 favorites]


(Their NYSE Ticker is TPUB)

Wonder if the market is going to react that "old TPUB is smoking the tron(i)c again.."
posted by inflatablekiwi at 6:03 AM on June 3, 2016 [1 favorite]


-bash: tronc: command not found
posted by NMcCoy at 6:07 AM on June 3, 2016 [11 favorites]


You know, as much as everyone here is ragging on this, I have to say that the tronc that I bought at IKEA a few summers ago is perfect for when we have out of town guests.
posted by MoonOrb at 6:14 AM on June 3, 2016 [13 favorites]


Metafilter: secretaries were confronted with "anuses?"
posted by disconnect at 6:38 AM on June 3, 2016 [1 favorite]


Let us go then, you and I,
When the evening is spread out against the sky
Like a tronc etherized upon a table...

I grow old ... I grow old ...
I shall wear the troncs of my trousers rolled.
posted by tallmiddleagedgeek at 6:51 AM on June 3, 2016 [4 favorites]


(def name-list '("Tribune" "Online" "Content"))
(tronc (car name-list) (cdr name-list))
posted by tobascodagama at 6:55 AM on June 3, 2016 [7 favorites]


In the Tower of London large as life,
The Ghost of Anne Boleyn walks they declare.
For Anne Boleyn was once King Henry's wife,
Until he made the headsman bob her hair!
Ah, yes, he did her wrong, long years ago
And, she comes up at night to tell him soooo!

With her head tronc'd underneath her arm
She walks the Bloody Tower
With her head tronc'd underneath her arm
At the midnight hour.
posted by pyramid termite at 7:17 AM on June 3, 2016 [4 favorites]


How's about a little Gwendolyn Brooks?
The Tronc Players.
Seven at the Golden Tronc.

We tronc tronc. We
Tronc tronc. We

Tronc tronc. We
Tronc tronc. We

Tronc tronc. We
Tronc tronc. We

Tronc tronc. We
Tronc tronc.
posted by dersins at 7:52 AM on June 3, 2016 [4 favorites]


Tribune! Put a tronc on it!
LA Times! Put a tronc on it!
Hartford Courant! Put a tronc on it!

tronc tronc tronc tronc tronc

(Shamelessly derived from the infamous "Put A Donk On It.")
posted by stannate at 8:03 AM on June 3, 2016 [5 favorites]


Bet you all those tronc reporters who were embarrassed about this rebranding are spreading this thread around like wildfire. It's golden, this thread.
posted by bologna on wry at 8:19 AM on June 3, 2016 [3 favorites]


Review from Brand New:
But, really, we are not here to talk about whatever was before — perhaps not even the fact that this is a 169-year-old company acting like a 2013 tech bro who just got invited to be one of the first wearers of Google Glass — we are here to talk about possibly the biggest branding train wreck of the year.
---
The logo… I'm either assuming or hoping that the circuit board design is only for teaser purposes and that it will eventually go away and only leave the wordmark with the trailing bits as the logo which would make it suck 100% less, which is a great improvement because right now it sucks 200%. It's really hard to understand why a company of this size with the history it has behind it would choose to be represented by such an amateur piece of typography that, even if we argued that it's all about personal tastes and that maybe this is not mine, has no conceptual or contextual appropriateness to the business, unless the business were Nickelodeon launching a new animated parody of Tron.
posted by octothorpe at 8:19 AM on June 3, 2016 [7 favorites]


we want the tronc
give up the tronc, ow...
we need the tronc
gotta have that tronc

posted by anthom at 9:02 AM on June 3, 2016 [3 favorites]


Anyone else remember that antihistamine commercial a while back where the guy said, "That's right, Nasalcrom," as though crom was supposed to mean something to me?

Mongol General: Wrong! Conan! What is best in life?
Conan: Crush your enemies. See them driven before you. Hear the lamentations of their women. Also, breathing through both nostrils.
posted by sebastienbailard at 9:12 AM on June 3, 2016 [3 favorites]


I'm surprised no one has mentioned Honk Bag.
posted by PsychoTherapist at 9:13 AM on June 3, 2016


In the room the women come and go,
troncing of Michael N. Ferro.
posted by DevilsAdvocate at 9:22 AM on June 3, 2016 [3 favorites]


[His middle initial is W, not N, but N fits the poem better.]
posted by DevilsAdvocate at 9:22 AM on June 3, 2016 [1 favorite]


STAR TRONC: THE NEW ADVENTURES

these are the voyages of the Starship Qwanterprise...
posted by Halloween Jack at 9:25 AM on June 3, 2016 [5 favorites]


I keep thinking about this awful tronc thing and how unnecessary it is. Like, the Tribune is nearly 200 years old. It's an institution -- brands that are around that long are trusted, reliable, with a deep history of success. That's a good thing, right?

The whole rebrand thing feels like pure vanity. I could understand a logo refresh, but this?
posted by mochapickle at 9:41 AM on June 3, 2016 [2 favorites]


I mean who would want to buy tronc?

I'll take eight!
posted by DevilsAdvocate at 9:46 AM on June 3, 2016


You're right, mochapickle, it's absolutely ludicrous.
posted by h00py at 9:47 AM on June 3, 2016


Ferro seems intent on fiorinaing Tribune tronc.
posted by qcubed at 9:49 AM on June 3, 2016


Tronc made me remember the great NES game Trog. Thanks tronc.
posted by drezdn at 9:50 AM on June 3, 2016


> Thanks, tronc.

Thonc.
posted by moonmilk at 9:51 AM on June 3, 2016 [11 favorites]


You're right, mochapickle, it's absolutely ludicrous.

ITYM "retronculous"
posted by prize bull octorok at 9:56 AM on June 3, 2016 [10 favorites]


tronc is the sound of the boot stomping all over your right to actual journalism. You are the thing that provides the noise, they are the stupid boot. tronc is the outcome.
posted by h00py at 10:04 AM on June 3, 2016 [1 favorite]


Troncdor, the newsinator.

Newsinating the content influencers.

Troncdor.
posted by idiopath at 10:19 AM on June 3, 2016 [10 favorites]


Paul Tronc'Dib and his army of Fremdschämen.
posted by zippy at 10:38 AM on June 3, 2016 [3 favorites]


No, no, no. Troncenstein was the scientist, you're thinking of Troncenstein's monster.
posted by tobascodagama at 11:23 AM on June 3, 2016 [7 favorites]


It's troncenSTEEN!
posted by MoonOrb at 11:24 AM on June 3, 2016 [9 favorites]


> Thanks, tronc.

Thonc.


+1,000,000
posted by We put our faith in Blast Hardcheese at 11:35 AM on June 3, 2016


TRIBUNE ONLINE CONTENT

CONTENT TRIBUNE ONLINE

CON TR OL
posted by Kabanos at 11:59 AM on June 3, 2016 [8 favorites]


SETEC ASTRONCOMY
posted by Iridic at 12:02 PM on June 3, 2016 [7 favorites]


"It is dull, Son of Adam, to read without clicking," said the Queen presently. "What would you like best to click on?"

"troncish delight, please, your Majesty," said Edmund.

posted by egregious theorem at 12:07 PM on June 3, 2016 [11 favorites]


failed ipo headline: TRONC STONC CLONCS
posted by zippy at 12:13 PM on June 3, 2016 [3 favorites]


The greatest tronc the Devil ever pulled was convincing the world to pool technology and content resources to execute strategy
posted by prize bull octorok at 12:23 PM on June 3, 2016 [13 favorites]


You know they're serious about technology now, because there are pixels and circuit boards in the logo.

"Make it more computery" said some suit, not too long ago.
posted by Kabanos at 12:25 PM on June 3, 2016 [6 favorites]


"But edgy," he added. "So, like, no capital letters or anything too establishment like that."
posted by dersins at 12:29 PM on June 3, 2016 [5 favorites]




"I can't decide between all these colors. Let's use all of them."
posted by Kabanos at 12:37 PM on June 3, 2016 [1 favorite]


"Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy."

Please, will anybody put that into understandable words?


We're going to smush all our papers onto one web server.
posted by zippy at 12:37 PM on June 3, 2016 [4 favorites]


"Tronc, on the other hand, is the sound of a millennial falling down the stairs."

More like the sound of a 50-something trying to fit in with millenials. Tronc, the sound of a millenial reacting to her uncle saying "The Twitter".
posted by dis_integration at 12:38 PM on June 3, 2016 [4 favorites]


Looks like Urban Dictionary has been updated.
posted by Kabanos at 12:39 PM on June 3, 2016 [5 favorites]


to execute on our strategy

you have to soak that or it will stain.
posted by Kabanos at 12:40 PM on June 3, 2016 [2 favorites]


you have to soak that or it will stain.

A little tronc water will take it right out.
posted by DevilsAdvocate at 12:41 PM on June 3, 2016 [5 favorites]


I hear "tronc", I think "gonk".
posted by WCityMike at 1:05 PM on June 3, 2016


Ha, from Nieman Lab:
Editor’s note: Because we do not hate our readers, Nieman Lab style from here on out will be a capitalized Tronc, no matter what the company insists — just as we have long killed the exclamation point in Yahoo and refused to render “Politico” in all caps, and just as we sliced out the old slash in Recode before that company came around to the same idea. (Source)
"Because we do not hate our readers" should be the guiding rationale in all house style decisions. May they bury the New Yorker umlaut next.
posted by mochapickle at 2:54 PM on June 3, 2016 [17 favorites]


(I find the New Yorker umlaut to be kind of charmingly eccentric. YMMV, clearly.)
posted by tobascodagama at 4:02 PM on June 3, 2016 [6 favorites]


I'm not sure if I can explain why, but I actually really like the logo.

It does have some strong roots. See the old cbc logo, and there was also a logo in the 70s, can't remember whose it was, that used a similar geometric font, with a prism of colors, but instead of a graduated fill it was multiple thin lines tracing the letters. Pretty sure it was a publisher, possibly one of the pulp sci fi publishers.

Using RGB or CMYK or some other subset of the prism colors has long been a trope of media brands. The graduated fill is not a random choice.

Also, it only looks good on ultra high resolution, like a retina screen or 4K. Not an accident I think.
posted by lastobelus at 4:03 PM on June 3, 2016 [1 favorite]


I love the logo too. The name, no, the logo, yes. Old-school cool.
posted by zippy at 4:26 PM on June 3, 2016


Dan Sinker (of @MayorEmanuel fame) has helped with sourcing out the Tronc font: It's Blippo.
posted by stannate at 5:45 PM on June 3, 2016 [1 favorite]


T-Ronc is on the hizzouse.

'Twas brillig and the slithy tronc,
Did gyre and gimbel in the troc,
All mimsy were the borotroncs and the mome raths outtronc.

It fits everywhere.
posted by bendy at 6:10 PM on June 3, 2016 [4 favorites]


If pooling technology and content resources to execute on a strategy is tronc, I don't want to be trite.
posted by reprise the theme song and roll the credits at 6:17 PM on June 3, 2016 [9 favorites]


Beware the Jabbertronc, my son!
posted by DevilsAdvocate at 7:07 PM on June 3, 2016 [4 favorites]


Agents of TRONC
posted by AndrewInDC at 7:53 PM on June 3, 2016 [2 favorites]


The jaws that tronc, the claws that tronc!
posted by bendy at 7:58 PM on June 3, 2016 [3 favorites]


The word tronc reminds me of Ubik.
Are we all dead?
posted by Gadgetenvy at 8:46 PM on June 3, 2016 [4 favorites]


Also, I think tronc could be the opposit of grok. Like if something is ungrokable, it is tronc.
posted by Gadgetenvy at 9:14 PM on June 3, 2016 [12 favorites]


See you later, Healthinator!
In a while, Troncadile!
posted by Kabanos at 9:15 PM on June 3, 2016 [7 favorites]


If you want a vision of the future, imagine a tronc stamping on a human face - forever.
posted by BungaDunga at 9:34 PM on June 3, 2016 [5 favorites]


The tronc is out there.
posted by threeturtles at 10:23 PM on June 3, 2016 [3 favorites]


them jawn is tronc
posted by rhizome at 12:21 AM on June 4, 2016 [2 favorites]


Poor old dirty old river. Two towers hovering over its tepid span forever. tronc and Trump.
"Look on our works, ye mighty, and spit-take!"
posted by Chitownfats at 6:39 AM on June 4, 2016 [1 favorite]


It's still open, folks.
posted by WCityMike at 8:34 AM on June 4, 2016


Editor’s note: Because we do not hate our readers, Nieman Lab style from here on out will be a capitalized Tronc, no matter what the company insists — just as we have long killed the exclamation point in Yahoo and refused to render “Politico” in all caps, and just as we sliced out the old slash in Recode before that company came around to the same idea.

Huh, I never thought Nieman would be that prescriptivist. Do they capitalize iPad at the beginning of sentences, too? "IPads are the greatest!" Doesn't that look just as silly as the camelcase?

I started off my career in copy-editing making pronouncements like that, then decided somewhere along the way that fact-checking and using the actual spelling, capitalization, and punctuation of a weird business name, precisely and to the letter, did a better job of mocking the name-holder than any arbitrary style-guide entry ever would, and it was better discipline for fact-checking. Just Google it and check the website, rather than having to remember that there's a specific exception for it in the style guide—plus, if you check the name every time you start editing a story that includes it, you're more likely to notice if they change the company name to something ridiculous one day. Heh.
posted by limeonaire at 9:28 AM on June 4, 2016 [2 favorites]


Isn't tronc the noise that Pac-Man makes on the Atari 2600?
posted by Pronoiac at 11:58 AM on June 4, 2016 [3 favorites]


My modest rebranding proposal: Tribune Advertisements, Internet Search and Media.

Tribadism
posted by zippy at 3:07 PM on June 4, 2016 [3 favorites]


Ctrl+A
Ctrl+C
Ctrl+T
>www.wordcounter.net
Ctrl+V
Ctrl+W
Ctrl+F
"tronc"
>calculator.exe


this thread is 3.08% tronc.
posted by Rhaomi at 6:18 PM on June 4, 2016 [11 favorites]


GEORGE: Listen to this: Marcy comes up and she tells me her ex-boyfriend was over late last night, and "tronc, I'm really tired today." You don't think she tronc'd sex?
ELAINE: (Raises hand) I've tronc'd sex.
GEORGE: Really?
ELAINE: Yeah. I met this lawyer, we went out to dinner, I had the lobster bisque, we went back to my place, tronc, I never heard from him again.
JERRY: But you tronc'd over the best part.
ELAINE: No, I mentioned the bisque.
posted by rhizome at 7:46 PM on June 4, 2016 [6 favorites]


Do you even tronc?
posted by Kabanos at 7:49 PM on June 4, 2016


Mashable roundup of tronc jokes on Twitter - the best one:
I wanna tronc you like an animal
I wanna monetize you from the inside
posted by mochapickle at 8:35 PM on June 4, 2016 [9 favorites]


But seriously (and it's hard to be serious with something like "TRONC"), Tribune Media split off its newspaper holdings two years ago, so this is a company that is ALL newspapers talking on a corporate name that's abbreviated from "ONline Media". Stop the presses, this looks like they're working toward stopping the presses completely.
posted by oneswellfoop at 10:16 PM on June 4, 2016 [2 favorites]


Tribadism

Don't try and give tribadism a bad name, ok? There is no troncing way that should stand.

Can we get a flag category for troncing?
posted by GenjiandProust at 6:02 AM on June 5, 2016 [3 favorites]


OLDTHINKERS UNBELLYFEEL TRONCX
posted by Rhaomi at 1:55 PM on June 5, 2016 [6 favorites]


Well this makes the SyFy debacle look genius in retrospect
posted by thebrokedown at 3:40 AM on June 7, 2016 [1 favorite]


Saognga galarsonk!
posted by Rush-That-Speaks at 10:49 PM on June 7, 2016


MOViE 2001
RESURRECT DEAD
ON PLANET TRONC
posted by JHarris at 2:39 AM on June 8, 2016 [3 favorites]


TRONCy Kong abides.
posted by ZeusHumms at 6:36 AM on June 8, 2016


MONSTER TRONC MADNESS !!!!
posted by Kabanos at 7:45 AM on June 8, 2016 [3 favorites]


I'm reminded of when there was a new flavour of Vegemite being launched to great fanfare and the big reveal was that the new cheese infused Vegemite would be called:

iSnack 2.0

Wow, adept256. I am astonished that (as far as I can tell) this is actually a real thing. Why didn't anyone tell me about this? I am, however, pleased to discover that it is a blend of Vegemite and cream cheese, not a pot of Vegemite with chunks of gruyère suspended in it like boba tea.

Remember, kids, as Boaty McBoatface says, "just say no to public naming competitions."

I assume this is pronounced "I snack too," just as "tronc, publisher" obviously rhymes with Chauncey Gardiner.posted by eotvos at 1:27 PM on June 8, 2016


tronc: Because the Mad Max franchise needs its own Hodor vs. Groot.
posted by CBrachyrhynchos at 2:05 PM on June 8, 2016


tribune is

tribune is

tribune is now called tronc

tribune is now called tronc

there's a nasdaq

get on it
posted by Sys Rq at 2:37 PM on June 8, 2016 [1 favorite]


tronc
posted by DevilsAdvocate at 6:03 AM on June 10, 2016


"Tronc the Nasdaq" could be sung to the tune of "Rock the Casbah"
posted by nubs at 12:24 PM on June 10, 2016 [4 favorites]


eotvos: a pot of Vegemite with chunks of gruyère suspended in it like boba tea.

What an unholy image! And I say that as someone who likes both Vegemite and gruyere.
posted by hurdy gurdy girl at 3:29 PM on June 10, 2016


Don't blame me, I voted for tronc.
posted by quinndexter at 5:31 PM on June 12, 2016 [2 favorites]


Tronc like Ike
posted by rhizome at 5:36 PM on June 12, 2016


tronc
posted by mrgrimm at 9:57 PM on June 14, 2016 [2 favorites]


Oh, that's what you always say.
posted by rhizome at 12:29 AM on June 15, 2016 [2 favorites]


A chicken in every tronc.
posted by drezdn at 3:44 AM on June 15, 2016 [1 favorite]


the
return
of
nicholas
cage
posted by Kabanos at 10:37 AM on June 15, 2016 [6 favorites]


try
reading
other
newspapers,
chicago
posted by Sys Rq at 3:45 PM on June 15, 2016 [10 favorites]


Beastie Boys known to let the beat... tronc
posted by DevilsAdvocate at 11:58 AM on June 18, 2016 [6 favorites]


And now we have buzzword laden content free videos on tronc corporate strategy.

Abandon all hope, ye who tronc here.
posted by NoxAeternum at 11:40 AM on June 20, 2016 [3 favorites]


TRONC!
posted by Lyme Drop at 8:57 PM on June 20, 2016 [1 favorite]


Oh, good grief, that video.

Blah blah blah about the technology and delivery and visuals. Nothing at all about, oh, little things like accuracy, objective perspectives, and professional journalistic standards.
posted by mochapickle at 9:16 PM on June 20, 2016 [1 favorite]


"Tronc Team"
posted by Kabanos at 11:26 AM on June 21, 2016


Nothing at all about, oh, little things like accuracy, objective perspectives, and professional journalistic standards.

It was very, very clearly about higher CPMs from video ads. Like, that was 100% of the message.
posted by GuyZero at 12:22 PM on June 21, 2016


Tronc Muffins
posted by jamjam at 12:37 PM on June 21, 2016


Ronald McTroncald
posted by rhizome at 3:08 AM on June 22, 2016 [2 favorites]


All our media now fortified with dietary tronc.
posted by Kabanos at 5:26 AM on June 22, 2016


[Dubstep drop]

[Airhorn]

TROOOOOOOOOOOOOONC
posted by tonycpsu at 7:37 AM on June 22, 2016 [2 favorites]


Media Shake(-up)
posted by Kabanos at 9:22 AM on June 22, 2016


PLONFT: content optimization for post-journalism infospaces
posted by Iridic at 10:21 AM on June 22, 2016 [1 favorite]


t
posted by DevilsAdvocate at 3:39 PM on June 28, 2016


r
posted by DevilsAdvocate at 3:39 PM on June 28, 2016


o
posted by DevilsAdvocate at 3:40 PM on June 28, 2016 [1 favorite]


n
posted by DevilsAdvocate at 3:40 PM on June 28, 2016 [1 favorite]


c
posted by DevilsAdvocate at 3:40 PM on June 28, 2016 [2 favorites]


tronc out, troncbros & troncettes & troncards. See you on the tronc side.
posted by DevilsAdvocate at 2:27 PM on July 2, 2016


tronc has left the building
posted by BungaDunga at 2:32 PM on July 2, 2016 [6 favorites]


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