BIG YOGURT
July 1, 2016 9:43 AM Subscribe
A Brief History of Terrible Yogurt Commercials Targeted at Women
In more recent years, Oikos (that’s Greek for “Dannon") has relied on hunky men to hawk their product. Along with John Stamos’s regular appearances, there’s a clip in which a woman browses through various snacks on an “online snacking site” until she finds the one — a man wearing a large Oikos container around his waist. They go mini-golfing, frolic in a meadow, and have a generally romantic time. It is implied that she will then fuck the yogurt.
In more recent years, Oikos (that’s Greek for “Dannon") has relied on hunky men to hawk their product. Along with John Stamos’s regular appearances, there’s a clip in which a woman browses through various snacks on an “online snacking site” until she finds the one — a man wearing a large Oikos container around his waist. They go mini-golfing, frolic in a meadow, and have a generally romantic time. It is implied that she will then fuck the yogurt.
....realization that until now I had believed that "bill hicks" was the name of a serial killer from the seventies.
posted by Frowner at 9:50 AM on July 1, 2016 [10 favorites]
posted by Frowner at 9:50 AM on July 1, 2016 [10 favorites]
"Your parents are weird."
"You're home early."
posted by newdaddy at 9:50 AM on July 1, 2016 [1 favorite]
"You're home early."
posted by newdaddy at 9:50 AM on July 1, 2016 [1 favorite]
(Confession: that may well be my favorite TV commercial of all time.)
posted by newdaddy at 9:51 AM on July 1, 2016 [1 favorite]
posted by newdaddy at 9:51 AM on July 1, 2016 [1 favorite]
....realization that until now I had believed that "bill hicks" was the name of a serial killer from the seventies.
in some ways you are not wrong
posted by beerperson at 9:51 AM on July 1, 2016 [10 favorites]
in some ways you are not wrong
posted by beerperson at 9:51 AM on July 1, 2016 [10 favorites]
"Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes." - Bill Hicks, 1971
posted by griphus at 9:52 AM on July 1, 2016 [4 favorites]
posted by griphus at 9:52 AM on July 1, 2016 [4 favorites]
Now I want to know what Bill Hicks had to say about yogurt. (seriously google is not helping)
posted by sparklemotion at 9:52 AM on July 1, 2016 [4 favorites]
posted by sparklemotion at 9:52 AM on July 1, 2016 [4 favorites]
bill hicks was killed by a yogurt
posted by prize bull octorok at 9:53 AM on July 1, 2016 [2 favorites]
posted by prize bull octorok at 9:53 AM on July 1, 2016 [2 favorites]
don't make me turn this thread around
posted by murphy slaw at 9:56 AM on July 1, 2016 [20 favorites]
posted by murphy slaw at 9:56 AM on July 1, 2016 [20 favorites]
It's a criminal omission that Sarah Haskins' bit about yogurt commercials on Target Women hasn't been mentioned here.
posted by wakannai at 9:56 AM on July 1, 2016 [49 favorites]
posted by wakannai at 9:56 AM on July 1, 2016 [49 favorites]
If you work in advertising, jet fuel can't melt steel beams
posted by beerperson at 9:58 AM on July 1, 2016 [2 favorites]
posted by beerperson at 9:58 AM on July 1, 2016 [2 favorites]
Yoplait was one of the worst offenders. One of their earlier, long-running campaigns involved two women (one of whom was actress Leisha Hailey) commenting on the excellence of the yogurt they were eating by comparing it to various very good things that women supposedly love. For instance, during an exchange at a spa, they quizzically invoked Buddhism to call the yogurt “Zen wrapped in karma dipped in chocolate good.” They eventually agree that it's “getting a foot massage while shoe-shopping for chocolate-covered heels good,” and then they laugh and laugh in their plush robes.
My memories of this ad had been contained in some psychic oubliette. I have really really just lost the game.
posted by thelonius at 10:00 AM on July 1, 2016 [20 favorites]
My memories of this ad had been contained in some psychic oubliette. I have really really just lost the game.
posted by thelonius at 10:00 AM on July 1, 2016 [20 favorites]
Well fuck, now I'm remembering those "this yogurt is X good" ads and I had forgotten about them. Thanks a lot.
posted by Bulgaroktonos at 10:00 AM on July 1, 2016 [4 favorites]
posted by Bulgaroktonos at 10:00 AM on July 1, 2016 [4 favorites]
wakannai beat me to it.
I never eat yogurt. Can I be said to be a woman, truly?
posted by emjaybee at 10:00 AM on July 1, 2016 [5 favorites]
I never eat yogurt. Can I be said to be a woman, truly?
posted by emjaybee at 10:00 AM on July 1, 2016 [5 favorites]
“Zen wrapped in karma dipped in chocolate good.”
someone got PAID to write that copy
posted by thelonius at 10:01 AM on July 1, 2016 [20 favorites]
someone got PAID to write that copy
posted by thelonius at 10:01 AM on July 1, 2016 [20 favorites]
If only Alex Jones cared about yogurt commercials for women as much as he cares about Donald Trump kissing goblins we might see some real movement on this issue.
posted by murphy slaw at 10:02 AM on July 1, 2016 [4 favorites]
posted by murphy slaw at 10:02 AM on July 1, 2016 [4 favorites]
Ads are meant to convince you to buy something you probably do not need...yogurt or a Lexus or a beer or pain relief (OTC).
posted by Postroad at 10:03 AM on July 1, 2016
posted by Postroad at 10:03 AM on July 1, 2016
I work in advertising.
I hate advertising.
posted by jeff-o-matic at 10:05 AM on July 1, 2016 [11 favorites]
I hate advertising.
posted by jeff-o-matic at 10:05 AM on July 1, 2016 [11 favorites]
the great irony of these ads, for me, is that the aftertaste of the artificial sweeteners in "light" "dessert" yogurts reminds me of nothing so much as when you're getting a root canal and you can literally taste the pain
posted by prize bull octorok at 10:05 AM on July 1, 2016 [12 favorites]
posted by prize bull octorok at 10:05 AM on July 1, 2016 [12 favorites]
I dunno, emjaybee. We're going to have to take an inventory of your rarely worn lacy impractical bras to answer that question.
posted by drlith at 10:07 AM on July 1, 2016 [2 favorites]
posted by drlith at 10:07 AM on July 1, 2016 [2 favorites]
I had a "did I just wake up from a coma?" moment at the grocery store the other day when I realized that my supermarket basically doesn't carry any non-Greek yogurt anymore. I can't remember the last time that a product so completely overwhelmed a category in so little time. Do people really like Greek yogurt that much more or is this the greatest marketing coup of all time?
posted by murphy slaw at 10:07 AM on July 1, 2016 [2 favorites]
posted by murphy slaw at 10:07 AM on July 1, 2016 [2 favorites]
man i don't know why but I could really go for a Yoplait, an LC 500, a Sam Adams and a Nuprin.
posted by griphus at 10:08 AM on July 1, 2016 [7 favorites]
posted by griphus at 10:08 AM on July 1, 2016 [7 favorites]
someone got PAID to write that copy
We don't know that. It could have been written by an AI that's gone insane
posted by beerperson at 10:08 AM on July 1, 2016 [22 favorites]
We don't know that. It could have been written by an AI that's gone insane
posted by beerperson at 10:08 AM on July 1, 2016 [22 favorites]
Do people really like Greek yogurt that much more or is this the greatest marketing coup of all time?
it's an improvement over the noxious sugar goo we Americans were previously happy to settle for yogurtwise
posted by prize bull octorok at 10:10 AM on July 1, 2016 [16 favorites]
it's an improvement over the noxious sugar goo we Americans were previously happy to settle for yogurtwise
posted by prize bull octorok at 10:10 AM on July 1, 2016 [16 favorites]
meanwhile in Greece the dairy case is overflowing with "American Yogurt"…
posted by murphy slaw at 10:13 AM on July 1, 2016 [5 favorites]
posted by murphy slaw at 10:13 AM on July 1, 2016 [5 favorites]
FOOD TRIVIA: American yogurt is actually ketchup with white food coloring added
posted by beerperson at 10:15 AM on July 1, 2016 [46 favorites]
posted by beerperson at 10:15 AM on July 1, 2016 [46 favorites]
As an insider:Dozens of people were involved in making one of these. Maybe up to 100 when you really account for it. Long hours were pulled. People had anxiety attacks at work about this. There was a competition among creatives to get these sold. Exact wording was analyzed and nitpicked by higher ups who wanted a fingerprint on it. There were many last minute changes, and long meetings. Meeting within the agency. Meetings with client. CASTING. Actors rejected and scrutinized on every level. Director's reels were scrutinized. Story boards were made, remade and remade. Negotiations were made with the directors, their camera and sound people and the editing, post production house, the graphics department. Voice over? Dozens of talents were listened to, offered up to client and rejected, then selected. Music? Sound "stings?" A music house had to be auditioned and then hired. There were at least 2 producers, like four. Locations were scouted and scrutinized.
Much, much more happened...
Then the agency and client traveled to the set. Drinks and dinner and drinks were had. At least two pre-pro meetings were had, discussing wardrobe, hair, makeup, props, flowers, set design.
Much, much more. It's shot, reshot. Outtakes are made. No kindling, maybe 12 hours of footage or more is shot. Then the product beauty shots are made, usually separately. People are having more panic attacks, not sleeping nights, scared, nervous worried.
Then it's edited and re edited about 25 times. Sound design, mixing, color correction/post production.
Much more than all this happened, I'm just tired of typing.
The end product is a shitty TV commercial that people dive for their DVR's FF button to skip.
FML
posted by jeff-o-matic at 10:19 AM on July 1, 2016 [86 favorites]
Much, much more happened...
Then the agency and client traveled to the set. Drinks and dinner and drinks were had. At least two pre-pro meetings were had, discussing wardrobe, hair, makeup, props, flowers, set design.
Much, much more. It's shot, reshot. Outtakes are made. No kindling, maybe 12 hours of footage or more is shot. Then the product beauty shots are made, usually separately. People are having more panic attacks, not sleeping nights, scared, nervous worried.
Then it's edited and re edited about 25 times. Sound design, mixing, color correction/post production.
Much more than all this happened, I'm just tired of typing.
The end product is a shitty TV commercial that people dive for their DVR's FF button to skip.
FML
posted by jeff-o-matic at 10:19 AM on July 1, 2016 [86 favorites]
for ages all i ate was the green valley lactose free plain yogurts because it was the cheapest (aka does not require 6-10 lactaid tabs to consume) option available but then i tried a greek yogurt in a little glass jar that was 2 for $5 at westside and never again will i eat another kind of yogurt ever as long as i live
i will live inside that jar until god himself extracts me
posted by poffin boffin at 10:21 AM on July 1, 2016 [22 favorites]
i will live inside that jar until god himself extracts me
posted by poffin boffin at 10:21 AM on July 1, 2016 [22 favorites]
can't remember the last time that a product so completely overwhelmed a category in so little time.
try to find a non-1/8"thick-pre-sliced, Hormel Cure 81 ham, like used to be a staple of the pork dept. Consumers don't own knives anymore? I think it's because there is premium markup for convenience consumables, like you see with $35/pound for coffee in the Keurig pods. So people who mostly want something to make sandwiches with will pay up for half-water slabs of meat product. ....but I'm not bitter
posted by thelonius at 10:22 AM on July 1, 2016 [4 favorites]
try to find a non-1/8"thick-pre-sliced, Hormel Cure 81 ham, like used to be a staple of the pork dept. Consumers don't own knives anymore? I think it's because there is premium markup for convenience consumables, like you see with $35/pound for coffee in the Keurig pods. So people who mostly want something to make sandwiches with will pay up for half-water slabs of meat product. ....but I'm not bitter
posted by thelonius at 10:22 AM on July 1, 2016 [4 favorites]
It's still better than those Dr. Scholl's gel insole ads.
I'm gellin' like Magellan!
posted by the uncomplicated soups of my childhood at 10:22 AM on July 1, 2016 [6 favorites]
I'm gellin' like Magellan!
posted by the uncomplicated soups of my childhood at 10:22 AM on July 1, 2016 [6 favorites]
Ha: "...and then the two women laugh knowingly at each other, imbued with the dark and ancient power of yogurt."
posted by mochapickle at 10:24 AM on July 1, 2016 [8 favorites]
posted by mochapickle at 10:24 AM on July 1, 2016 [8 favorites]
greg did you know that the entire nation of greece is actually just an advertisement, it's not actually any different than any other mediterranean basin nation but consumers are too dumb to tell the difference
posted by poffin boffin at 10:28 AM on July 1, 2016 [3 favorites]
posted by poffin boffin at 10:28 AM on July 1, 2016 [3 favorites]
always remember, salad is for laughing alone, yogurt is for laughing together
posted by murphy slaw at 10:28 AM on July 1, 2016 [77 favorites]
posted by murphy slaw at 10:28 AM on July 1, 2016 [77 favorites]
thelonius: " “Zen wrapped in karma dipped in chocolate good.”
someone got PAID to write that copy"
PAID in YOGURT
posted by chavenet at 10:28 AM on July 1, 2016 [5 favorites]
someone got PAID to write that copy"
PAID in YOGURT
posted by chavenet at 10:28 AM on July 1, 2016 [5 favorites]
the real tragedy is that the copywriter was a woman and she was only given 70% as much yogurt as an equally-skilled man
posted by murphy slaw at 10:29 AM on July 1, 2016 [29 favorites]
posted by murphy slaw at 10:29 AM on July 1, 2016 [29 favorites]
Do people really like Greek yogurt that much more or is this the greatest marketing coup of all time?
Oh Jesus please no. I made the mistake of suggesting that I prefer Greek yogurt because of the texture around here once and one user (I genuinely do not remember who, but I wouldn't call them out anyway) commented five or six times that anybody who liked Greek yogurt has been hoodwinked by marketing because it's basically the same as other yogurt and we are all idiots.
posted by uncleozzy at 10:30 AM on July 1, 2016 [19 favorites]
Oh Jesus please no. I made the mistake of suggesting that I prefer Greek yogurt because of the texture around here once and one user (I genuinely do not remember who, but I wouldn't call them out anyway) commented five or six times that anybody who liked Greek yogurt has been hoodwinked by marketing because it's basically the same as other yogurt and we are all idiots.
posted by uncleozzy at 10:30 AM on July 1, 2016 [19 favorites]
cackling eternal
posted by poffin boffin at 10:31 AM on July 1, 2016
posted by poffin boffin at 10:31 AM on July 1, 2016
SCIENCE
posted by beerperson at 10:35 AM on July 1, 2016 [1 favorite]
posted by beerperson at 10:35 AM on July 1, 2016 [1 favorite]
Yeah, the sexual relationships women have with food in commercials concern me.
posted by ChuraChura at 10:37 AM on July 1, 2016 [1 favorite]
posted by ChuraChura at 10:37 AM on July 1, 2016 [1 favorite]
The end product is a shitty TV commercial that people dive for their DVR's FF button to skip.
FML
Well, at least some low-level actors and all the technical/creative folks got paid? Maybe that paycheck will allow one of them at least to survive long enough to go on and create something worthwhile.
posted by emjaybee at 10:40 AM on July 1, 2016 [3 favorites]
FML
Well, at least some low-level actors and all the technical/creative folks got paid? Maybe that paycheck will allow one of them at least to survive long enough to go on and create something worthwhile.
posted by emjaybee at 10:40 AM on July 1, 2016 [3 favorites]
i will live inside that jar until god himself extracts me
So, would you describe yourself as "yoghurt wrapped in poffin boffin encased in glass held in the Loving Hands of the Divine?" 'Cause that's some copy, right there.
posted by GenjiandProust at 10:41 AM on July 1, 2016 [7 favorites]
So, would you describe yourself as "yoghurt wrapped in poffin boffin encased in glass held in the Loving Hands of the Divine?" 'Cause that's some copy, right there.
posted by GenjiandProust at 10:41 AM on July 1, 2016 [7 favorites]
Came for the Leisha Hailey shaming, leaving satisfied but indignant
posted by infinitewindow at 10:43 AM on July 1, 2016 [2 favorites]
posted by infinitewindow at 10:43 AM on July 1, 2016 [2 favorites]
Plain Bellwether Farms sheeps milk yogurt or gtfo.
I have never seen marketing of any kind for this, it is just objectively delicious, you are wrong, I cannot hear you, la la la la la la la
posted by sandettie light vessel automatic at 10:44 AM on July 1, 2016 [1 favorite]
I have never seen marketing of any kind for this, it is just objectively delicious, you are wrong, I cannot hear you, la la la la la la la
posted by sandettie light vessel automatic at 10:44 AM on July 1, 2016 [1 favorite]
"I'm gelling!"
"You're not gellin'--" "-- You're SO not gellin'."
Christ, that little dweeb got shut the fuck down. Those little shoe things, man. You start using those, before you know it you're a locker-stuffing, dick-swinging, velar nasal consonant-dropping OG.
posted by Vic Morrow's Personal Vietnam at 10:45 AM on July 1, 2016 [7 favorites]
"You're not gellin'--" "-- You're SO not gellin'."
Christ, that little dweeb got shut the fuck down. Those little shoe things, man. You start using those, before you know it you're a locker-stuffing, dick-swinging, velar nasal consonant-dropping OG.
posted by Vic Morrow's Personal Vietnam at 10:45 AM on July 1, 2016 [7 favorites]
Do people really like Greek yogurt that much more or is this the greatest marketing coup of all time?
Actual greek yogurt has a thicker texture in part because the whey is pressed out of it. Lots of people prefer thicker yogurt. The fat-free-yogurt cabal realized that by pressing the whey out of their non-fat yogurts, they could achieve a better mouthfeel (b/c of the thicker texture) and still keep the "demon fat" out. And they get to make it seem all exotic by calling it Greek style Yogurt.
So I like to think of it as a product development coup myself. Thought it is not without its downsides.
posted by sparklemotion at 10:46 AM on July 1, 2016 [7 favorites]
Actual greek yogurt has a thicker texture in part because the whey is pressed out of it. Lots of people prefer thicker yogurt. The fat-free-yogurt cabal realized that by pressing the whey out of their non-fat yogurts, they could achieve a better mouthfeel (b/c of the thicker texture) and still keep the "demon fat" out. And they get to make it seem all exotic by calling it Greek style Yogurt.
So I like to think of it as a product development coup myself. Thought it is not without its downsides.
posted by sparklemotion at 10:46 AM on July 1, 2016 [7 favorites]
Well, at least some low-level actors and all the technical/creative folks got paid?
my favorite TV game to play these days is "hey what other commercial do I know that actor from" so I'll cede that advertising still serves a useful purpose
I get hella excited when I have this "SPRINT DANCER IS ALSO GUM LADY" eureka moment and nobody around me seems to care but that's their loss
posted by prize bull octorok at 10:46 AM on July 1, 2016 [3 favorites]
my favorite TV game to play these days is "hey what other commercial do I know that actor from" so I'll cede that advertising still serves a useful purpose
I get hella excited when I have this "SPRINT DANCER IS ALSO GUM LADY" eureka moment and nobody around me seems to care but that's their loss
posted by prize bull octorok at 10:46 AM on July 1, 2016 [3 favorites]
Fat-free yogurt is horrible and it should feel horrible about itself.
posted by uncleozzy at 10:48 AM on July 1, 2016 [22 favorites]
posted by uncleozzy at 10:48 AM on July 1, 2016 [22 favorites]
So yeah the yogurt ads are mildly annoying but they've got nothing on the ad for the super pharma pill that will supplement your anti-depressant because your current anti-depressant isn't good enough or the ad for the other super pharma pill featuring a walking animated bladder or the ad for the other super pharma pill with the walking animated capsule that follows you around and will cure your constipation from the opioids you take.
posted by blucevalo at 10:50 AM on July 1, 2016 [3 favorites]
posted by blucevalo at 10:50 AM on July 1, 2016 [3 favorites]
Fat-free yogurt is horrible and it should feel horrible about itself.
Siggi's Skyr though...
posted by RustyBrooks at 10:51 AM on July 1, 2016 [1 favorite]
Siggi's Skyr though...
posted by RustyBrooks at 10:51 AM on July 1, 2016 [1 favorite]
I don't understand why nobody is talking about how absolutely disgusting that Dannon Light & Fit one is
posted by theodolite at 10:52 AM on July 1, 2016
posted by theodolite at 10:52 AM on July 1, 2016
the worst thing i have noticed about fat-free yogurts is how many of them add pectin as a thickener, which 01) makes the texture totally different and 02) makes the yogurt turn strange colors past its sell-by date. regular normal yogurt past its sell by date is just like, more intensely yogurty. pectin'd yogurt 3 weeks late is this weird hairy monstrosity that will most certainly kill you.
posted by poffin boffin at 10:54 AM on July 1, 2016 [6 favorites]
posted by poffin boffin at 10:54 AM on July 1, 2016 [6 favorites]
i will live inside that jar until god himself extracts me
This is the weirdest I Dream of Jeannie episode ever.
posted by Panjandrum at 10:55 AM on July 1, 2016 [13 favorites]
This is the weirdest I Dream of Jeannie episode ever.
posted by Panjandrum at 10:55 AM on July 1, 2016 [13 favorites]
the ad for the other super pharma pill featuring a walking animated bladder
Yeah that's bad but there's one that's a whole pile of intestines walking around. It's a vaguely beige color. It has eyes.
It gives me the fucking shivers it's so horrifying and wrong.
I'm not going to look it up. I don't want to see it again.
posted by emjaybee at 10:55 AM on July 1, 2016 [5 favorites]
Yeah that's bad but there's one that's a whole pile of intestines walking around. It's a vaguely beige color. It has eyes.
It gives me the fucking shivers it's so horrifying and wrong.
I'm not going to look it up. I don't want to see it again.
posted by emjaybee at 10:55 AM on July 1, 2016 [5 favorites]
Just an FYI, but this thread is now my #1 google result for "bill hicks yogurt."
posted by Panjandrum at 10:58 AM on July 1, 2016 [17 favorites]
posted by Panjandrum at 10:58 AM on July 1, 2016 [17 favorites]
The perky redheaded intestine character following you around dress shopping.
posted by Sophie1 at 10:58 AM on July 1, 2016 [3 favorites]
posted by Sophie1 at 10:58 AM on July 1, 2016 [3 favorites]
My sister has a visceral body-horror reaction to that ad for the foot cream or whatever, the one with the anthropomorphized dermatophyte who pries up a toenail to show you his domicile
posted by Vic Morrow's Personal Vietnam at 10:58 AM on July 1, 2016 [11 favorites]
posted by Vic Morrow's Personal Vietnam at 10:58 AM on July 1, 2016 [11 favorites]
the intestines are cute, dammit. when it sees itself on the jumbotron at the ball game I get a little misty. IT JUST WANTS TO DO A GOOD JOB MOVING STOOL THROUGH ITSELF
oh and my favorite part of the new season of OITNB was when I recognized the actress who plays Irritable Bowel Syndrome in a bit part
posted by prize bull octorok at 10:58 AM on July 1, 2016 [7 favorites]
oh and my favorite part of the new season of OITNB was when I recognized the actress who plays Irritable Bowel Syndrome in a bit part
posted by prize bull octorok at 10:58 AM on July 1, 2016 [7 favorites]
And meanwhile our memorable yoghurt commercials are joroña que joroña.
(It's Dannon's Greek joghurt, and some time ago it was also renamed to Oikos here)
posted by sukeban at 11:01 AM on July 1, 2016
(It's Dannon's Greek joghurt, and some time ago it was also renamed to Oikos here)
posted by sukeban at 11:01 AM on July 1, 2016
My sister has a visceral body-horror reaction to that ad for the foot cream or whatever, the one with the anthropomorphized dermatophyte who pries up a toenail to show you his domicile
YES, me too. So much. I hate that ad. It makes me heave a little.
Also the ad for, maybe Laughing Cow?, where there's a cow sitting on a couch like a person and there are no udders where there should be udders. Freaks me out for some reason.
posted by uncleozzy at 11:01 AM on July 1, 2016 [5 favorites]
YES, me too. So much. I hate that ad. It makes me heave a little.
Also the ad for, maybe Laughing Cow?, where there's a cow sitting on a couch like a person and there are no udders where there should be udders. Freaks me out for some reason.
posted by uncleozzy at 11:01 AM on July 1, 2016 [5 favorites]
this weird hairy monstrosity that will most certainly kill you
i know a guy like that
posted by beerperson at 11:15 AM on July 1, 2016 [1 favorite]
i know a guy like that
posted by beerperson at 11:15 AM on July 1, 2016 [1 favorite]
Poster wrote in comment #6591461">> pectin'd yogurt 3 weeks late is this weird hairy monstrosity that will most certainly kill you.
One those broke out of the cooler of the corner store by us and tried to break into our flat. True story.
posted by rtha at 11:24 AM on July 1, 2016 [1 favorite]
One those broke out of the cooler of the corner store by us and tried to break into our flat. True story.
posted by rtha at 11:24 AM on July 1, 2016 [1 favorite]
I'm a little disappointed that they didn't go further back, because I definitely remember ads of this ilk (altho more in the "laughing alone/sexy eating" vein) from when I was a kid....
The middle commercial of this set is an 80s ad for Dannon. SO CHEERFUL! SUCH EXERCISE! WOW.
And here's one for Yoplait from 1985. You've been jogging with your bright pink headband, now you need a sensual moment with your Breakfast Yogurt before changing into a power suit.
posted by epersonae at 11:26 AM on July 1, 2016
The middle commercial of this set is an 80s ad for Dannon. SO CHEERFUL! SUCH EXERCISE! WOW.
And here's one for Yoplait from 1985. You've been jogging with your bright pink headband, now you need a sensual moment with your Breakfast Yogurt before changing into a power suit.
posted by epersonae at 11:26 AM on July 1, 2016
i know a guy like that
does his name rhyme with egg frog
posted by poffin boffin at 11:27 AM on July 1, 2016 [6 favorites]
does his name rhyme with egg frog
posted by poffin boffin at 11:27 AM on July 1, 2016 [6 favorites]
the reason why the english spell the name of this foodstuff correctly is BLOODY OBVIOUS
yo! gurt! sounds like a vaguely friendly greeting to your dutch hippie friend. which is not what it feels like at all.
yoghurt sounds like "I should be eating triple cream gelato instead of this inoffensive mush"
posted by lalochezia at 11:28 AM on July 1, 2016 [1 favorite]
yo! gurt! sounds like a vaguely friendly greeting to your dutch hippie friend. which is not what it feels like at all.
yoghurt sounds like "I should be eating triple cream gelato instead of this inoffensive mush"
posted by lalochezia at 11:28 AM on July 1, 2016 [1 favorite]
But yogurt trends have changed over the years: Watery, low-fat, and sugar-laden flavors have given way to the full-fat Greek stuff.
Wait what? No, the major brands of Greek-style yogurt are also generally low-fat. (I hear that Fage makes a full-fat yogurt, but I practically never see it. Stoneyfield makes full-fat yogurt but only sells it in the big tub -- and if I have to go to the trouble to subdivide my yogurt into small containers to take it to work, I may as well just make the yogurt myself.)
posted by desuetude at 11:32 AM on July 1, 2016 [2 favorites]
Wait what? No, the major brands of Greek-style yogurt are also generally low-fat. (I hear that Fage makes a full-fat yogurt, but I practically never see it. Stoneyfield makes full-fat yogurt but only sells it in the big tub -- and if I have to go to the trouble to subdivide my yogurt into small containers to take it to work, I may as well just make the yogurt myself.)
posted by desuetude at 11:32 AM on July 1, 2016 [2 favorites]
if you live anywhere east of the mississippi you can get erivan full fat yogurt which is SO GOOD
i have definitely recommended this in like 3 separate yogurt threads now
posted by poffin boffin at 11:42 AM on July 1, 2016 [2 favorites]
i have definitely recommended this in like 3 separate yogurt threads now
posted by poffin boffin at 11:42 AM on July 1, 2016 [2 favorites]
It's a criminal omission that Sarah Haskins' bit about yogurt commercials on Target Women hasn't been mentioned here.
No, it's a criminal omission that Haskins' Target Women series isn't available anywhere on the web besides those super-low-quality YouTube bootlegs.
posted by straight at 11:42 AM on July 1, 2016 [16 favorites]
No, it's a criminal omission that Haskins' Target Women series isn't available anywhere on the web besides those super-low-quality YouTube bootlegs.
posted by straight at 11:42 AM on July 1, 2016 [16 favorites]
I will only eat that stuff if Ophra Winfrey tells me it is good for me.
posted by Postroad at 11:44 AM on July 1, 2016
posted by Postroad at 11:44 AM on July 1, 2016
yo! gurt! sounds like a vaguely friendly greeting to your dutch hippie friend. which is not what it feels like at all.
yoghurt sounds like "I should be eating triple cream gelato instead of this inoffensive mush"
posted by lalochezia at 2:28 PM on July 1
We used to just call it clabbered milk and have done with it.
posted by magstheaxe at 11:48 AM on July 1, 2016 [1 favorite]
yoghurt sounds like "I should be eating triple cream gelato instead of this inoffensive mush"
posted by lalochezia at 2:28 PM on July 1
We used to just call it clabbered milk and have done with it.
posted by magstheaxe at 11:48 AM on July 1, 2016 [1 favorite]
I am so glad the Yoplait ads with the faux French girl are no longer on the air. They annoyed me so much. I would turn the channel almost as quickly to stop seeing them as the ASPCA commercial with Sarah McLachlan singing in the background. I always get very sad watching the ASPCA one.
(Just realized that the phrase "turn the channel" is very out of date thanks to the remote control and DVR.)
posted by narancia at 12:24 PM on July 1, 2016 [2 favorites]
(Just realized that the phrase "turn the channel" is very out of date thanks to the remote control and DVR.)
posted by narancia at 12:24 PM on July 1, 2016 [2 favorites]
(Just realized that the phrase "turn the channel" is very out of date thanks to the remote control and DVR.)
I just read Ubik yesterday, so now I'm imagining that all our TVs have reverted back to the earlier, knobbier kinds, and that everyone is like "what do you mean out of date," or something.
Anyway, I wish it were easier to get little single-serving cups of yogurt that didn't taste they'd been blended with Twizzlers. I can think of maybe one brand that sells plain yogurt cups, but maybe I'm just part of the weird demographic that would want something like that in the first place.
posted by teponaztli at 12:53 PM on July 1, 2016 [1 favorite]
I just read Ubik yesterday, so now I'm imagining that all our TVs have reverted back to the earlier, knobbier kinds, and that everyone is like "what do you mean out of date," or something.
Anyway, I wish it were easier to get little single-serving cups of yogurt that didn't taste they'd been blended with Twizzlers. I can think of maybe one brand that sells plain yogurt cups, but maybe I'm just part of the weird demographic that would want something like that in the first place.
posted by teponaztli at 12:53 PM on July 1, 2016 [1 favorite]
does his name rhyme with egg frog
no it rhymes with... neg... grog
posted by beerperson at 12:57 PM on July 1, 2016 [1 favorite]
no it rhymes with... neg... grog
posted by beerperson at 12:57 PM on July 1, 2016 [1 favorite]
A lot of people on this thread are way funnier than me (cut me some slack, I'm at work ). But getting people to eat yogurt (not Yoplait though, blecch) is kind of my mission in life. Irrespective of sexist fat-shaming, wretched American advertising, and all other bad things, yogurt is pretty great.
posted by O. Bender at 1:24 PM on July 1, 2016 [2 favorites]
posted by O. Bender at 1:24 PM on July 1, 2016 [2 favorites]
P.S. RIP Bill Hicks. If I'd been there to tell him to eat his yogurt, I might've saved him.
posted by O. Bender at 1:52 PM on July 1, 2016 [1 favorite]
posted by O. Bender at 1:52 PM on July 1, 2016 [1 favorite]
if you live anywhere east of the mississippi you can get erivan full fat yogurt which is SO GOOD
Erivan is delicious but Merve (Turkish-American brand, available around NYC but sadly hard to find out west) is even better, especially the kaymaklı version, which is full fat with a crackly golden layer of cream on top.
The best yogurt in the world is from Kanlıca but you have to take a ferry up the Bosphorus to get it, so it's not really a practical solution to most people's yogurt needs
posted by karayel at 2:38 PM on July 1, 2016 [3 favorites]
Erivan is delicious but Merve (Turkish-American brand, available around NYC but sadly hard to find out west) is even better, especially the kaymaklı version, which is full fat with a crackly golden layer of cream on top.
The best yogurt in the world is from Kanlıca but you have to take a ferry up the Bosphorus to get it, so it's not really a practical solution to most people's yogurt needs
posted by karayel at 2:38 PM on July 1, 2016 [3 favorites]
Yeah, O. Bender, getting people to try full-fat yogurt is one of my missions. It's so good, it shouldn't even share a name with fat-free stuff, let alone the disgusting corn-syrup-and-pectin abominations.
posted by fiercecupcake at 3:03 PM on July 1, 2016 [1 favorite]
posted by fiercecupcake at 3:03 PM on July 1, 2016 [1 favorite]
jeff-o-matic- you forgot that those ads were also tested, sometimes using several different methods, whose results were then compared against each other.
Double FML
posted by TheWhiteSkull at 3:37 PM on July 1, 2016 [1 favorite]
Double FML
posted by TheWhiteSkull at 3:37 PM on July 1, 2016 [1 favorite]
mochapickle: "dark and ancient power of yogurt."
next album title found
posted by namewithoutwords at 5:28 PM on July 1, 2016
next album title found
posted by namewithoutwords at 5:28 PM on July 1, 2016
Trader Joe's has full-fat plain Greek Yogurt at an awesome price. I eat half a tub for breakfast, with whatever fresh fruit is in season. Everytime I stock up on the stuff (like, 8 tubs or so) the cashier at TJs will ask 'so...you REALLY like yogurt, huh?'. Weird.
posted by The Toad at 9:04 PM on July 1, 2016 [2 favorites]
posted by The Toad at 9:04 PM on July 1, 2016 [2 favorites]
But have you guys tried Liberte tho. Full fat and so damn good, it changed my whole view on yogurt and if they ever start selling the plain version in big tubs in the States, I'll die a happy woman
posted by alleycat01 at 9:29 PM on July 1, 2016 [1 favorite]
posted by alleycat01 at 9:29 PM on July 1, 2016 [1 favorite]
My CSA delivers me a tub per week of local, fresh, full fat, cream top yogurt every week all summer. It is seriously the best thing. Well okay second best because they also bring me ripe peaches.
posted by town of cats at 12:31 AM on July 2, 2016 [3 favorites]
posted by town of cats at 12:31 AM on July 2, 2016 [3 favorites]
all these years of eating yoghurt & I had no idea it was 'sposed to be for women. The advantage of not owning a television!
I don't know about flavoured/sweetened/emulsified yoghurt as I don't anticipate ever eating one, but actual live greek yoghurt is unmistakably better than live non-greek yoghurt. That would be the 11% butterfat.
posted by lastobelus at 1:44 AM on July 2, 2016
I don't know about flavoured/sweetened/emulsified yoghurt as I don't anticipate ever eating one, but actual live greek yoghurt is unmistakably better than live non-greek yoghurt. That would be the 11% butterfat.
posted by lastobelus at 1:44 AM on July 2, 2016
How would chocolate-covered heels even WORK? Who eats chocolate off of a shoe?
Is this a BDSM thing?
posted by kyrademon at 2:20 AM on July 2, 2016
Is this a BDSM thing?
posted by kyrademon at 2:20 AM on July 2, 2016
I read this thread eating my morning bowl of full-fat Fage greek yogurt with fresh blueberries. The only thing I like better is eating it with fresh peaches.
Sometimes I bring it for lunch and co-workers always ask me if I'm on a diet. No! It's my favorite thing to eat in the world!
posted by maggiemaggie at 6:55 AM on July 2, 2016 [1 favorite]
Sometimes I bring it for lunch and co-workers always ask me if I'm on a diet. No! It's my favorite thing to eat in the world!
posted by maggiemaggie at 6:55 AM on July 2, 2016 [1 favorite]
Ellenos! Ellenos! Ellenos!
posted by The corpse in the library at 7:31 AM on July 2, 2016 [1 favorite]
posted by The corpse in the library at 7:31 AM on July 2, 2016 [1 favorite]
Full fat Fage is indeed the bomb. But full fat kefir is possibly even better.
posted by gingerbeer at 10:59 AM on July 2, 2016
posted by gingerbeer at 10:59 AM on July 2, 2016
lastobelus: "all these years of eating yoghurt & I had no idea it was 'sposed to be for women"
In advertising, the most important thing about any product is what sort of people are using it. Any property of the product itself is secondary.
posted by RobotHero at 11:29 AM on July 2, 2016 [2 favorites]
In advertising, the most important thing about any product is what sort of people are using it. Any property of the product itself is secondary.
posted by RobotHero at 11:29 AM on July 2, 2016 [2 favorites]
Full fat yogurt is awesome, and once non-fat Greek got popular and started edging out full-fat (which was always hard to find), I got sad.
Skyr's alright though, but after having it for breakfast for about a year straight I want me some Brown Cow cream top...
posted by nat at 2:01 PM on July 2, 2016
Skyr's alright though, but after having it for breakfast for about a year straight I want me some Brown Cow cream top...
posted by nat at 2:01 PM on July 2, 2016
brown cow cream top is so fucking good.
posted by nadawi at 2:48 PM on July 2, 2016 [2 favorites]
posted by nadawi at 2:48 PM on July 2, 2016 [2 favorites]
my grocery store carries literally no full-fat yogurt. it's all low-fat or non-fat yogurt because ladies are on diets, amirite.
and so i don't eat yogurt except once in a blue moon.
posted by Kutsuwamushi at 2:52 PM on July 2, 2016
and so i don't eat yogurt except once in a blue moon.
posted by Kutsuwamushi at 2:52 PM on July 2, 2016
There was once a commercial for Yoplait orange creme that was played incessantly during Celtics games. The general gist was that a snotty teenage girl got her mom to approve of her horrible boyfriend by pretending to date an even more horrible boy. Tyler and Bobby were the boys. We called the girl Creme. We saw that commercial so many times that season that at Christmas I used shrinky dink paper to make us a Creme ornament.
Also, I still say "shoe shoppin' good."
posted by Biblio at 3:45 PM on July 2, 2016
Also, I still say "shoe shoppin' good."
posted by Biblio at 3:45 PM on July 2, 2016
How would chocolate-covered heels even WORK? Who eats chocolate off of a shoe?
kinkshamer stop kinkshaming!
posted by poffin boffin at 4:09 PM on July 3, 2016 [2 favorites]
kinkshamer stop kinkshaming!
posted by poffin boffin at 4:09 PM on July 3, 2016 [2 favorites]
The full fat yogurt at Trader Joe's is definitely the very best yogurt.
Also, no discussion of yogurt marketing fuckery is complete without a mention of man yogurt. For men.
posted by merriment at 1:13 PM on July 4, 2016
Also, no discussion of yogurt marketing fuckery is complete without a mention of man yogurt. For men.
posted by merriment at 1:13 PM on July 4, 2016
This thread is chocolate mousse good, Birkenstocks on sale good, rotisserie Teriyaki kittens good.
Somehow I never got into advertising.
posted by theora55 at 8:09 PM on July 4, 2016 [2 favorites]
Somehow I never got into advertising.
posted by theora55 at 8:09 PM on July 4, 2016 [2 favorites]
Also, I went to, Greece in 1985 and ate something called cream strained yogurt, which was really thick and served with honey on it. Find some full fat unsweetened yogurt, add peaches, drizzle with honey. Being lactose intolerant sucks a lot, is what I'm saying here.
posted by theora55 at 8:11 PM on July 4, 2016
posted by theora55 at 8:11 PM on July 4, 2016
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