...and rise above
July 11, 2016 2:05 PM   Subscribe

Bury It, the latest track from CHVRCHES, featuring Hayley Williams and with an outstanding video by comics artist Jamie McKelvie.
posted by Artw (39 comments total) 8 users marked this as a favorite
 
That is so cool. Thank you!
posted by needlegrrl at 2:19 PM on July 11, 2016


FWIW CHVRCHES have a very enjoyable live show. I deployed some art to the Treasure Island Music festival, and saw them there by accident. They were just really fun and interactive.
posted by poe at 2:31 PM on July 11, 2016


poe: The first time I saw them, they'd just gotten off a plane from Scotland, and they were clearly jetlagged; while the songs were pretty great, they didn't really talk. (That was when they were touring "The Bones Of What You Believe".)

The second time, back in April, was... a little different. (Video.)
posted by asterix at 2:38 PM on July 11, 2016


How is it pronounced? "Ch-vurches?"

It's probably "churches" but I prefer "Ch-vurches"
posted by jcruelty at 2:38 PM on July 11, 2016 [3 favorites]


It is pronounced chvurches, just like The VVitch is pronounced The VurVuritch, the game WipEout is pronounced Wip-EEE-out and the movie Se7en is pronounced Sesevenen. This is law.
posted by Artw at 2:41 PM on July 11, 2016 [16 favorites]


It's "Churches." The V was a deliberate stylistic/marketing decision so that they were actually searchable and not buried in the google results.
posted by explosion at 2:42 PM on July 11, 2016


That is a very boring pronunciation.
posted by Artw at 2:44 PM on July 11, 2016 [6 favorites]


(The VurVuritch? Shouldn't it be the Vee-Vee-itch, or Va-vitch?)
posted by Ursula Hitler at 2:48 PM on July 11, 2016 [1 favorite]


I always pronounce it it "sǝɥɔɹʌɥɔ"
posted by aubilenon at 2:48 PM on July 11, 2016 [3 favorites]


I actually tend to pronounce it The Vurrvitch or sometimes The Vurrvurrvitch - possibly a hidden triple-u in there.
posted by Artw at 2:49 PM on July 11, 2016


Chvrches as the Latin v = English u. In much the way the pronunciation of Queen Victoria was "Yu-i-chor-ia" owing to her Latin roots and her arachnid form.
posted by dw at 2:51 PM on July 11, 2016 [15 favorites]


I have actually pretty mild feelings about the video itself here—mostly just the lack of any real narrative hook to it, I suppose, though I like the look of it well enough—but gosh almighty do I love this band and it's interesting to hear this version of the track with someone else's vox on there mixed in with Lauren's.

As for pronunciation, it's actually pronounced in my experience as a short conversation:

JOSH: So this Churches song—
FRIEND: You mean Chuh-ver-ches?
JOSH: ಠ_ಠ
FRIEND: Chuh-ver-ches.
posted by cortex at 2:52 PM on July 11, 2016 [10 favorites]


Man I love Chvrches. And they were SUCH A FUN live show. I don't get super dance-y these days but I danced really hard at that show.

I had Clearest Blue on repeat for like 6 months after the second record came out. (If you didn't hear them on Song Exploder, check it out.)
posted by Lutoslawski at 2:55 PM on July 11, 2016 [2 favorites]


I have no respect for anyone who can't pronounce the "Chvur" sound without throwing an extra "uh" in there.
posted by Holy Zarquon's Singing Fish at 3:01 PM on July 11, 2016 [1 favorite]


shibe at 1:56 says
much beat
such vox
wow
posted by murphy slaw at 3:03 PM on July 11, 2016 [2 favorites]


I don't know if I've ever seen a band improve so markedly from early tours to later ones as Chvurches. They're just fantastic now, a must-see.
posted by incessant at 3:12 PM on July 11, 2016


Definitely Ch-vur-ches. It's like how Ke$ha is pronounced "Keh-dollar-sign-ha", or Godspeed You! Black Emperor is shouted for the first two words and then there's a long pause before the rest. You can't put weird stuff in your band name and not have it pronounced.
posted by mrgoat at 3:15 PM on July 11, 2016 [11 favorites]


I like Chvrches and I like Jamie McKelvie but this video seemed to be a bit good concept fairly dull execution.

Did make me want an animated Wicked and the Divine pretty badly though.
posted by brilliantmistake at 3:16 PM on July 11, 2016 [2 favorites]


You can't put weird stuff in your band name and not have it pronounced.

Except those guys who put a period at the end of their one word band name, because fuck that.
posted by Artw at 3:19 PM on July 11, 2016


Also, while we're at it, Pokémon has the stress on the second syllable.
posted by aubilenon at 3:30 PM on July 11, 2016 [2 favorites]


My wife and I say Chuh-ver-ches because it's just more fun to say, dammit. And I did call the movie "The VuhVitch".
posted by Shepherd at 3:30 PM on July 11, 2016 [2 favorites]


It's pronounced "Pt", as in phonetic punctuation.

Come to think of it, if you want to pronounce Godspeed You! Black Emperor accordingly, I'll accept that too.
posted by mrgoat at 3:30 PM on July 11, 2016


I love me some CHVRCHES, and Every Open Eye is a killer album... but this version of "Bury It" kinda leaves me cold. Might be because I've played the album version so much that it's seared into my brain, but I dunno.

Love the visual style, though.
posted by SansPoint at 4:03 PM on July 11, 2016


Animation by Mighty Nice.
posted by Artw at 4:19 PM on July 11, 2016 [1 favorite]


I saw them last month and they were awesome, it was such a fun show. I usually go to arms-crossed, foot-tapping emo shows, I'm not used to an entire venue bouncing up and down in unison. I love the album version of this song, but I'm not convinced yet on this one. It sounds a little over autotuned to me, and I really love Lauren Mayberry's voice on the album version. I can live without Hayley Williams on there, but the video is cute.
posted by banjo_and_the_pork at 4:43 PM on July 11, 2016 [1 favorite]


Yeah, I'm a huge fan of the band, but didn't see much point in this version. The album version is perfection, and this didn't deviate in any interesting ways.
posted by skullhead at 7:31 PM on July 11, 2016


The song alone would have gotten no more than a "meh" from me, but the video: AWESOME SAUCE.

And CHVRCHES, however you pronounce it, is just more proof that we have reached Peak Band Name. There are no good Names left, mo matter how many "that's my next band's name" jokes you may make, Dave Barry.
The V was a deliberate stylistic/marketing decision so that they were actually searchable and not buried in the google results.
I'm so relieved that Google wasn't around when The Band, The Who, Yes, U2, etc. were just starting out. The only ones who were truly "Google-ready" were The Beatles and The Monkees. Remember The The? I didn't think you would.
posted by oneswellfoop at 9:52 PM on July 11, 2016


As a teenager I listened to an absolutely unbelievable amount of Paramore for a boy, and I looooove CHVRCHES, so this is one of those pairings that I may not see again ever.

But CHVRCHES ... despite having seen them live (and schlepped ~mumblemumble~ miles for it), I still refuse to believe that Lauren Mayberry is real. She is wonderful.

Strident and unyielding, a feminist icon with a voice of an angel.

Although I do think part of why I am so enthralled with her is that she would beat me up if I ever said anything, as is her right, of course.

My favorite deep cuts ... Playing Dead / Strong Hand.

Also, the Scottish accent. Be still, my heart.
posted by Hollywood Upstairs Medical College at 10:00 PM on July 11, 2016


mrgoat: " It's like how Ke$ha is pronounced "Keh-dollar-sign-ha", or Godspeed You! Black Emperor is shouted for the first two words and then there's a long pause before the rest."

No, it's not "Ke-dollar-sign-ha", it's "Ke-ha-dollars". Like, you wouldn't say "Godspeed You Exclamation Point Black Emperor" -- you don't read the name of the symbol, that's not how exclamation points work. It's "GODSPEED YOU! black emperor". Similarly, you don't pronounce "$5" as "Dollar Sign Five", you pronounce it as "Five Dollars". So Ke$ha would be "Ke Ha Dollars."
posted by Bugbread at 5:39 AM on July 12, 2016 [5 favorites]


Beautiful work from Mckelvie (with a Satoshi Kon vibe), and that song! I too, would love an animated The Wicked and the Divine (where gods are literal rockstars...)

Have to add my favorite performance from them at NPR...
posted by thirteenthletter at 5:40 AM on July 12, 2016 [3 favorites]


thirteenthletter Holy crap, how did I miss a CHVRCHES Tiny Desk Concert?!
posted by SansPoint at 6:44 AM on July 12, 2016


The most confusing band to follow back when was Freur - in itself still good Google - but they spelled it thus, an ideogram that looked like nothing so much as a snail run over by a truck. Perhaps TAFKAP could get away with it, but not a quirky art-prog-new-wave outfit with all sorts of image issues. (Loved the music, though, and they did become Underworld, so all's well, etc.)
posted by Devonian at 7:11 AM on July 12, 2016


By coincidence this is basically a dead ringer for Artw...
posted by fearfulsymmetry at 10:30 AM on July 12, 2016


HOLY. FUCKING. SHIT. WOW.
posted by Theta States at 9:21 PM on July 12, 2016 [1 favorite]


Godspeed You! Black Emperor is shouted for the first two words and then there's a long pause before the rest

As someone who has been following godspeed for almost 2 decades, I absolutely concur. It is essential to stay up to date where the pause happens.
posted by Theta States at 6:40 AM on July 13, 2016


I can't stop watching this. It has a perfect three act structure. Plus, it's an amazing song paired with amazing animation.

Two thumbs up! Would recommend!
posted by bstreep at 10:40 PM on July 13, 2016




I would die 4 V (CHVRCHES covering Prince).
posted by schmod at 8:58 AM on July 19, 2016




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