TISDAG time to party!

October 13, 2016 9:12 AM

You've punned your way through IKEA before - but has it ever got your panda twerking?

Cheras is the location of the Malaysian mall this opening-day video was shot for.

Should you feel the urge to sing along:

KVART up!
You people wanna DANSA
You're NORDLI only ones.
Join the DUDERÖs and GURLIs,
MALMs and their PAPPIS.
Follow the LYRIK,
TVIS it,
REGOLIT,
Shake your ÅRSTID,
GODIS - LEDSJÖ!

Come on, get Cheras to Cheras!
Come on, just get Cheras to Cheras!
Come on, just get Cheras to Cheras!
To IKEA!

You say you wanna SVIRVEL,
Show your METOD off.
Put your HEMNES in the air,
KAUTSBY got all day.
Is that your BESTÅ?
Is it ALGOT?
Don’t mess ARÖD,
You gotta party HÅRTE.
BRIMNES home -
Ah, come on now, just KNODD along,
TISDAG time to party,
You NISSE to push it,
Get SENSUELL, ja SENSUELL -
Ooh, you are a LOCKSTA!

[Chorus]

La la la lalalala…

posted by progosk (10 comments total)

There's a guy in my office who has an irrational hatred of pandas and I'm going to make him watch this clockwork orange style until he weeps.
posted by phunniemee at 9:17 AM on October 13, 2016 [1 favorite]

This is a very, very good ad. I like it a lot.
posted by nerdfish at 9:29 AM on October 13, 2016 [1 favorite]

That is some impressive puppeteering.
posted by quaking fajita at 9:44 AM on October 13, 2016 [2 favorites]

I don't even know where to begin.
posted by RolandOfEld at 10:05 AM on October 13, 2016

I wonder if IKEA still has that rainbow boa. If they traded it in for the dancing pizza slice, that's not a bad bargain.
posted by a lungful of dragon at 10:20 AM on October 13, 2016

This is a full year old and I hadn't heard it before? Neat. And it's a good standalone song, too, even catchier than Jonathan Coulton's earworm.

I was surprised by the pronunciation ee-KAY-AH, even in what I imagine to be Malaysian English. How's it pronounced elsewhere, I wonder.
posted by rokusan at 3:04 PM on October 13, 2016

This is pretty good!
posted by Secretariat at 3:09 PM on October 13, 2016

Oh, I remember seeing this linked somewhere when it first came out and enjoying it immensely! It's a testament to its effectiveness as an ad that, one year later, when I clicked [more inside] and my eyes scanned across the word "Cheras" my brain immediately produced ♫~just get Cheras to Cheras!♫ without any further prompting.
posted by btfreek at 1:24 AM on October 14, 2016

There's a guy in my office who has an irrational hatred of pandas and I'm going to make him watch this clockwork orange style until he weeps.

Handy gif.

This is a very, very good ad. I like it a lot.

Gutsy client + clever agency = good ads. (The book-book is theirs, too.)
posted by progosk at 2:51 AM on October 14, 2016

I was surprised by the pronunciation ee-KAY-AH, even in what I imagine to be Malaysian English. How's it pronounced elsewhere, I wonder.

A friend of mine (who's Irish but grew up in Belgium) pronounced it “ee-kay-ah” (which I believe is also the Swedish pronunciation, and probably the pronunciation everywhere not subject to the English vowel shift). Having lived in Australia and Britain (monolingual anglophone countries where distinguishing oneself from the garlic-eating, non-cricket-playing, right-driving foreigners is a matter of national identity), I had only heard it pronounced “eye-key-ah” until then.
posted by acb at 4:58 AM on October 14, 2016