I’ve never seen so much publicity. It was madness.
February 7, 2017 6:06 PM Subscribe
I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right Into It. In which Ryan Holiday [former director of marketing for American Apparel] writes for The Observer about creating desire and popularity by courting dissent and scandal, how effective it is, and how possibly to combat it with defined strategies.
This thread has been archived and is closed to new comments