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The next wave in Internet Advertising
May 12, 2000 1:37 AM   Subscribe

The next wave in Internet Advertising in the post Blair-Witch era.
posted by chaz (12 comments total)

 
lol, kudos to the team who thought up of this.
posted by hobbes at 2:42 AM on May 12, 2000


Anyone in the 310 area code want to call the number at the end of the Senator Kelly commercial and let us know what they get? The number is 310.369.4443.
posted by jason at 8:30 AM on May 12, 2000


Call it. It has some very useful information regarding the Mutantwatch 2000 non-profit organization.


posted by feckless at 8:50 AM on May 12, 2000


Check out the Are You a Mutant? quiz. It seems designed for...well, teenagers, especially bright maladjusted ones. "Hey! I'm not a nerd! I'm a superpowered mutant! Cool!"
posted by lbergstr at 10:04 AM on May 12, 2000


I thought the whole thing was a pro-"Prop 22" thing here in California. :)
posted by jca at 10:45 AM on May 12, 2000


I'm pretty sure this is a spoof, and a tie-in to the X-Men movie, at least it's linked from there (go to "the experience" and sit through the Flash movie).
posted by endquote at 5:18 PM on May 12, 2000


Ah... *that's* the punchline.

Ok...

posted by baylink at 5:35 PM on May 12, 2000


yeah, that's why i titled the link "advertising." They're running ads here (SoCal) all the time for this Senator Kelly. If you're a little media-savvy you notice that it's paid for by the "Stop the X-Men Campaign" I'm curious to see if this works (my initial thought was that it was too transparent) but based on the responses here and by checking out the site I think it may help the film build momentum...
posted by chaz at 5:55 PM on May 12, 2000


The site's been around a few months. I had a feeling it was an X-Men tie-in of some sort, but I didn't do any checking to see if it was fan-produced or studio-produced.

Wonder if the movie's going to be any good. I haven't read the comic for years (at least 10...did it get any better?)
posted by Electric Elf at 5:58 PM on May 12, 2000


IMO, it's only transparent as advertising for the X-Men movie if you're already familiar w/ the X-Men... I believe most people would find it puzzling and/or think it's satire of right-wing bigotry.
posted by wiremommy at 5:59 PM on May 12, 2000


wiremommy-- yes, and people who follow marketing and films, the X-Men project has been on the table for years, and little tid-bits about the film (and its summer release) have been floating around for a while.
posted by chaz at 6:03 PM on May 12, 2000


What I thought was interesting was the links section. It seems to contain links to creationist web sites, real ones I think, although I'm not sure. At the top of this page mutantwatch.com is mentioned. So are these creationist web sites legitimate or part of the whole joke?
posted by andy at 11:00 PM on May 12, 2000


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