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February 24, 2017 7:08 AM   Subscribe

“There was such an alignment of feeling, like [Subaru cars] fit with what they did,” says Paul Poux, who later conducted focus groups for Subaru. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. “They felt it fit them and wasn’t too flashy" / How Subarus Came to Be Seen as Cars for Lesbians
posted by timshel (1 comment total)

This post was deleted for the following reason: Looks like we had a couple posts about Subaru cars and queer marketing last year, including in particular this other article also by Alex Mayyasi and this one that in in parts revists the prior. -- cortex



 
It's not quite a double but the text from this article in the atlantic has some of the same passages as from the earlier post that linked to priceeconomics.
posted by k5.user at 7:17 AM on February 24, 2017


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