July 16, 2002
7:16 AM Subscribe
HMOs sign on with William Morris. "We're not saying it's verboten to attack some part of the health care system. We're saying there is another side to what we do." No word yet on whether the American Association of Health Plans is set to star opposite Tom Cruise in the next summer blockbuster. But, aside from moving beautiful people from casting to marquee, I believe this is the first time in history that the William Morris Agency has been set up as a Hollywood lobbyist. It's bad enough that more than 100 product placement agencies continue to bombard movies with increasing junk. But, assuming the studios take this representation seriously, is it too much to ask that corporate interests be denied any potential sullying of the cinematic voice? Will CAA follow suit and take on the NRA? Or are today's movies beyond salvation?
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