the presses had been stopped while some reporter dashed off a last minute piece about a daring rescue by helicopter of some people from a sinking yacht. editor walks into the newsroom and spots reporter just sitting and staring at his typewriter.the point is that, particularly in newspaper writing, cliches are not only useful but are often necessary. remember the audience and how much its members values 'the familiar'.
editor blows up: 'what the hell are you doing just sitting there?! don't you know we've stopped the goddamn presses for this? do you have any idea how much money every second is costing the paper?'
reporter says: 'i can't think of how to describe the rescue in a way that's not cliched. how did the helicopter retrieve the boaters?'
editor: 'it 'plucked' them. helicopters always pluck. now finish your damn story.
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posted by ColdChef at 7:59 AM on July 16, 2002