Felony Arrests As Marketing Gimmick?
July 29, 2002 3:00 PM Subscribe
Felony Arrests As Marketing Gimmick? AdAge columnist Scott Donaton perceives the recent spate of celebrities committing crimes as a new marketing scheme. Although the column is tongue-in-cheek, it raises a good point: could all these shenanigans just be a new way to gain street cred and ink more lucrative endorsement deals? Case in point: Allen Iverson-branded Reebok products flew off the shelves after his arrest, though today a judge threw out most of the charges In the meantime, squeaky clean Kobe has trouble building street cred.
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