August 24, 2002 12:35 PM Subscribe
Smokey's Vault: all about the history of the campaign, the "real" Smokey Bear, and Smokey's unique place in American culture. Created in 1944, the Smokey Bear campaign is the longest running public service campaign in US History. Smokey's forest fire prevention message remained unchanged for 50 years until April 2001, when the Ad Council updated his message to address the increasing number of wildfires in the nation's wildlands.
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