Luxury carmaker achieves relevance with "the kids"
August 26, 2002 8:51 AM Subscribe
Luxury carmaker achieves relevance with "the kids" by use of Led Zep in ad. Although the article touches on Chevy's decade-long affiliation with Bob Seger, it curiously neglects to mention that Chevy ad with the Mary Chain song, or even the Volkswagen soundtrack album. Did you ever hear a favorite song in an ad or as the theme to a TV show and think "how'd THAT happen?"
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