Comments on: Comments on 20495

Post number 20495

dayvin — Thu, 03 Oct 2002 06:12:43 -0800

KPMG Consulting is now BearingPoint "Employees briefly rallied behind the chief executive's surname, Blazer, but that's also the name of a Chevrolet sport-utility vehicle. The name BearingPoint is based on navigational terms that signify 'setting a direction to an end point,' the company said." It seems like this one's going to last a bit longer than Monday did.

By: whatzit

whatzit — Thu, 03 Oct 2002 06:16:49 -0800

And here the first thing it reminds me of is Global Crossing. Talk about your harbingers of doom.

By: kerplunk

kerplunk — Thu, 03 Oct 2002 06:47:29 -0800

The first thing it brings to mind with me is mooning: "The defendant was arrested for exposing his baring point to the opposing team".

By: whatzit

whatzit — Thu, 03 Oct 2002 06:50:06 -0800

As in "Take that, Andersen! They haven't caught us being 'creative' yet!" perhaps?

By: mook

mook — Thu, 03 Oct 2002 06:58:07 -0800

Andersen Consulting becomes Accenture PriceWaterhouseCoopers becomes Monday Deloitte Consulting becomes Braxton and now KPMG Consulting becomes BearingPoint To what aim? They all become single or compound words, but it seems like mid 90's branding ideologies to me.

By: machaus

machaus — Thu, 03 Oct 2002 07:14:55 -0800

yeah, that logo scales REAL WELL!.

By: chandy72

chandy72 — Thu, 03 Oct 2002 07:16:36 -0800

The first thing I think of is "Breaking Point" -- as in "hasn't this rebranding craze reached the...?"

By: shepd

shepd — Thu, 03 Oct 2002 07:19:54 -0800

Maybe you guys don't like it, but KPMG always sounded like a good name for a radio station to me -- not an Accounting firm. Although the new name makes no sense either...

By: dayvin

dayvin — Thu, 03 Oct 2002 07:41:30 -0800

Braxton seems like the worst from the list above. It immediately brings to mind the female singer, and so much for owning the braxton.com domain name.

By: dagny

dagny — Thu, 03 Oct 2002 07:44:06 -0800

"BP - the oil company?" "No, BearingPoint, the consultants" "Oh" Repeat.

By: PinkStainlessTail

PinkStainlessTail — Thu, 03 Oct 2002 07:46:53 -0800

Looks like they remembered to register bearingpoint.co.uk. Oh well.

By: HeadSessions

HeadSessions — Thu, 03 Oct 2002 07:59:45 -0800

KPMG>>> BearingPoint Boring Point LoadBearingJoint Be a Ringpoint Pouring Pint Daring Joint Glaring Point Despairing Point Overbearing point. pointless but bears up well to scruitny?

By: evening

evening — Thu, 03 Oct 2002 08:24:27 -0800

I think it is not the greatest, but then it could also be much worse. It's sad when we get used to such non-sensical made-up words as Viant and Scient and Accenture. So to put two actual words together is almost weird. And I can't imagine there are too many actual good names left anymore, esp. ones that will go well around the world (and not mean something else!). At least the logo isn't too bad.

By: risenc

risenc — Thu, 03 Oct 2002 08:33:05 -0800

Also, today marks the end of PwC Consulting. After the Monday debacle, the parent firm sold the consulting arm to IBM, which combined it with its Business Innovation Services unit (itself a part of IBM Global Services) to create IBM Business Consulting Services, by many measures the world's largest consulting firm (60,000+ employees). The PwC Consulting web site is blank, save a short message directing visitors to the IBM BCS site. Sort of depressing, actually.

By: John Shaft

John Shaft — Thu, 03 Oct 2002 16:11:56 -0800

KPMG Consulting has had to change its name for legal reasons -- something to do with SEC filings and having a similar name to an accountancy firm or something like that. This reason was also behind Andersen and PwC and all them changing their names, after being forced to separate their consultancy and accountancy practises. At least, that's how I understand it. I work for BearingPoint but in a non-US office, so I'm not entirely sure about the details.

By: stavrosthewonderchicken

stavrosthewonderchicken — Thu, 03 Oct 2002 17:10:15 -0800

I am compelled to laugh maniacally. Variations on that navigation theme, along with the -Point suffix, were amongst the dozens of possibilities brainstormed over beer for a groupware product we built (but that never reached market) in my last tech job They were all rejected as painfully uneuphonious. Boneheads.

By: stavrosthewonderchicken

stavrosthewonderchicken — Thu, 03 Oct 2002 17:11:20 -0800

Or is it ineuphonious? Sounds clumsy either way. Heh.