bp's environmental makeover
December 19, 2002 9:13 AM Subscribe
Beyond petroleum? British Petroleum’s recent $200-million makeover into sunny-logoed bp seems to respond to mounting concerns over pollution, global warming, and wars for oil. By advocating alternatives to the very product that has made it the world’s seventh-largest company, it also seems like economic suicide. In accordance with their environmental goals, they've helped release bald eagles in Manhattan and bring solar power to rural Tibet, but many remain unconvinced. Each bp ad ended with the same tagline: “It’s a start.” Is it?
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