female counterpart to....
February 12, 2003 10:11 AM Subscribe
Thailand launches national "Bust-Boosting" campaign - "In an almost surreal scene, rows of women in shorts and T-shirts massaged and squeezed their breasts in front of the crowd of officials, media and onlookers on a busy Bangkok street....The health ministry said the idea was to show Thai women that there was another, more natural way, of boosting their breast size than plastic surgery. ...Cosmetic surgery is an extremely popular and lucrative business in Thailand....Bangkok is renowned for its inexpensive, but not always reliable, plastic surgeons." (via BBC) Here's a history of the slogan "We must, we must, we must increase our bust"
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