March 1, 2003 5:50 PM Subscribe
Stop. Selling. Che. Doctor, Revolutionary, Murderer? Whoever he was, it don't mostly matter when he's this generation and the last's favourite rebelposterboy. Does it even matter, any more, the history behind such powerful brand semantics? It is, apparently, enough to be a symbol nowadays, even if in the end you're one of only ignorance. Is this the ultimate in simulacra? And will They ever stop marketing our martyrs? So who was Che Guevara? And what does he want with our children?
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