March 9, 2003 9:32 AM Subscribe
Are you ready for some... NASCAR? "Consider, 4 out of 5 NBA players are African American, 67 percent of NFL players are minorities, and last season, 23 percent of major league baseball players were born in Spanish-speaking countries (an increase of 40 percent from 1989). All of those sports, except football, are experiencing a dip in popularity. Meanwhile, the conspicuously white NASCAR is on an unprecedented run up the profit chart."
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