experience the REfreshing open-nes

April 3, 2003 11:34 PM

REbranding a few famous sites to more honestly represent the true nature of the sites.
posted by riffola (17 comments total)

The CNN splash is funny, but it moves downhill quickly.
posted by cachilders at 11:41 PM on April 3, 2003

There should be an epileptic warning before viewing the teletubbies site. The webpage almost gave me a seizure.
posted by tsumo at 11:41 PM on April 3, 2003

Oh, it's easy:


posted by RJ Reynolds at 12:00 AM on April 4, 2003

The sum of all human knowledge at your fingertips,
and you're searching for "Britney Spears".

Ha!
posted by Steve_at_Linnwood at 12:02 AM on April 4, 2003

RJ Reynolds: lol!

Btw, amazon has always seemed to be pretty into the whole 'cluetrain' thing.
posted by delmoi at 12:09 AM on April 4, 2003

I liked the Google page, but the one for Entropy8zuper ("Crashing your browser since 1999") is pointless; they themselves have noted on the site that crashing browers is the least of their worries.

I'm a fan, what can I say. I'm willing to sit through a few forced restarts in order to watch pieces like Leviticus.
posted by jokeefe at 12:20 AM on April 4, 2003

CNN one was quality.
posted by squealy at 1:17 AM on April 4, 2003

Sorta reminds me of that movie with Dudley Moore.
posted by Witty at 1:33 AM on April 4, 2003

Thanks, Riff. Interesting proof that honest descriptions are always boring and, in a perverse way, untruthful. The Onion's rebranding is correct but it goes against - or at least misrepresents - its spirit.

RJ: Teehee! You captured the obsessive masochism perfectly!
posted by MiguelCardoso at 4:31 AM on April 4, 2003

Not funny. Too ham-handed to be effective satire and obvious as well.
posted by monkeyman at 4:46 AM on April 4, 2003

oh, give curt a break...
posted by adamgreenfield at 4:47 AM on April 4, 2003

Perhaps they should REbrand themselves since they ripped this idea off from MAD Magazine (who I am sure ripped the idea off from someone else).
posted by mischief at 5:54 AM on April 4, 2003

He has REbranded himself - playdamage (his site) is one of the sites getting the treatment. What would be really mind-blowing now would be for him to REbrand this thread, and then we could link to it, and then we could REbrand his REbranding of this thread. Thanks for the link, REffola.
posted by iconomy at 6:38 AM on April 4, 2003

Whoa. The guy who did that teaches at the school I go to, UNC-Asheville, in the Multimedia Arts and Sciences program. Apparently they started hiring people who know what they're doing (which, believe me, is a new concept). Too bad I'm graduating and won't get a chance to take one of his classes.
posted by lovetragedy at 7:52 AM on April 4, 2003

I found their treatment of The Onion to be very Onion-esque, which is more than apprpos.
(Of course, three months ago I found myself hospitalized for two weeks with no web, no cable tv and only a couple Christmas gift books from home: the Leo LaPorte Almanac and the 3-volume Onion Archive gift set. I emerged from the hospital very tired of both Leo and the Onion.)
posted by wendell at 12:11 PM on April 4, 2003

The teletubbies made me laugh out loud.
I'd add a little though: "We've come for your children....and we're going to turn them GAY!" (according to Falwell)
posted by aacheson at 2:11 PM on April 4, 2003

REposte:
http://www.computerfinearts.com/collection/cloninger/rebranding/mefi/
posted by adamgreenfield at 7:07 AM on April 6, 2003