Comments on: Honda's

Honda's

Mwongozi — Mon, 07 Apr 2003 15:34:50 -0800

Ever played Dominos as a kid? Honda's new TV ad (56K/100K) in the UK takes the concept to extremes, using parts from a car.
Yes, it's an ad, but it's very, very amusing.

By: jonah

jonah — Mon, 07 Apr 2003 15:47:16 -0800

Andre (torrez.org) pointed to this cool commercial and also to the inspiration for it, "The Way Things Go". He also linked to an excerpt of the DVD. Cool stuff. I like how it's slightly random yet controlled.

By: blue_beetle

blue_beetle — Mon, 07 Apr 2003 15:51:27 -0800

Oilfilter. heh, heh

By: smackfu

smackfu — Mon, 07 Apr 2003 15:51:35 -0800

And here I thought that might be CGI, since no one could EVER get that to work out that well.

By: HTuttle

HTuttle — Mon, 07 Apr 2003 16:06:49 -0800

Oh, that kind of playing Dominos. I thought you meant matching the number of white dots.

By: squealy

squealy — Mon, 07 Apr 2003 16:10:52 -0800

Dominos? Looked more like Mousetrap to me.

By: xmutex

xmutex — Mon, 07 Apr 2003 16:15:35 -0800

*whistle* 5 yard penalty, bad use of analogy in FPP.

By: crunchland

crunchland — Mon, 07 Apr 2003 16:17:31 -0800

Why do I get the feeling none of you philistines have ever heard of Rube Goldberg?

By: riffola

riffola — Mon, 07 Apr 2003 16:30:03 -0800

I like the ad. It's good the first time around, but a tad long, I think if they showed it during a grand prix, I'd be very pissed off.

By: jonson

jonson — Mon, 07 Apr 2003 16:31:11 -0800

Or the Rube Goldbergish videogame The Incredible Machine.

By: richard m

richard m — Mon, 07 Apr 2003 16:33:15 -0800

"It'll also go out in viral form too. It will go round the world like that, even though it's an ad, because it looks great." Quote from its Director from Creative Review. According to the article it was all done in one take, with real parts and a dash of CG (Flame).

By: five fresh fish

five fresh fish — Mon, 07 Apr 2003 16:41:20 -0800

Two dashes of CG, I say; the tires rolling uphill looked awful queer.

By: squealy

squealy — Mon, 07 Apr 2003 16:41:27 -0800

Errr, Heath Robinson?

By: adrianhon

adrianhon — Mon, 07 Apr 2003 16:49:05 -0800

Tires rolling uphill: Counterweighted so they'd do that, apparently. You can check by looking at the video closely.

By: ColdChef

ColdChef — Mon, 07 Apr 2003 16:56:12 -0800

I was prepared to hate a car commercial posted to the front page. But that was WAY fucking cool. Oh, and to echo Crunchland: Big ups to Rube Goldberg.

By: rhapsodie

rhapsodie — Mon, 07 Apr 2003 17:08:10 -0800

I'm still confused as to what type of dominos this is likened to.

By: Vidiot

Vidiot — Mon, 07 Apr 2003 17:14:10 -0800

Anyone want to buy my copy of "The Way Things Go"? $10 + postage and it's yours. It's not completely continuous -- there are 5 or 6 edits in it. (the doc, not the ad.) Mad props to both Rube Goldberg and the Incredible Machine. And rhapsodie -- I'm assuming Mwongozi is referring to lining a bunch of them up and knocking the first one over...you know.

By: jeremias

jeremias — Mon, 07 Apr 2003 17:21:16 -0800

I liked the reference to the Calder mobiles (with the windows) and did anyone notice that the music at the end is the beginning to the "Rappers Delight" by the Sugarhill Gang? Weird.

By: eddydamascene

eddydamascene — Mon, 07 Apr 2003 18:03:43 -0800

I'd like to give a shout out to Mwongozi for posting this, to all my people out there in advertising, you know what I'm saying, doing viral marketing... I'd like to give a shout out to my man Rube Goldberg, the Incredible Machine, and umm.... um... the SugarHill Gang. [/hangs up]

By: Vidiot

Vidiot — Mon, 07 Apr 2003 18:15:31 -0800

Peace out!

By: quonsar

quonsar — Mon, 07 Apr 2003 18:22:15 -0800

gotta love walking windshield wipers.

By: grum@work

grum@work — Mon, 07 Apr 2003 18:57:31 -0800

The wheels are definitely counter-weighted. The whole video looks cool, but one part has me flumoxed: when the windshields are spinning, is it the movement of air they cause that push the next piece down? Because that part just didn't look right.

By: rorycberger

rorycberger — Mon, 07 Apr 2003 22:55:57 -0800

can anyone find a larger, better (preferably quicktime) version of this ad?

By: skallas

skallas — Mon, 07 Apr 2003 23:56:51 -0800

300k download here.

By: imaswinger

imaswinger — Tue, 08 Apr 2003 23:08:03 -0800

thanx!

By: knapah

knapah — Wed, 09 Apr 2003 11:48:07 -0800

Quality, if a tad long....and it took me a while to realise it was for a car. I like that. Now, I think it's only 25 miles to the nearest Honda dealer, so I'd better start walking.

By: Vidiot

Vidiot — Thu, 17 Apr 2003 11:09:20 -0800

interesting Telegraph article about the ad's shoot.