The Shallowing of American Taste
May 17, 2003 8:29 PM Subscribe
The Shallowing of American Taste First tastebuds and palates fall to McDonalds, now the eyes, ears, and minds fall to Wal-Mart, according to this NY Times article (free registration required)...
"The growing clout of Wal-Mart and the other big discount chains ? they now often account for more than 50 percent of the sales of a best-selling album, more than 40 percent for a best-selling book, and more than 60 percent for a best-selling DVD -- has bent American popular culture toward the tastes of their relatively traditionalist customers...But with the chains' power has come criticism from authors, musicians and civil liberties groups who argue that the stores are in effect censoring and homogenizing popular culture. The discounters and price clubs typically carry an assortment of fewer than a thousand books, videos and albums, and they are far more ruthless than specialized stores about returning goods if they fail to meet a minimum threshold of weekly sales."Add in Clear Channel Radio and sanitized text books, and all I can say is that the internet has come along at the time it's needed. With the fingers of big commerce all over our culture, the web can serve to reverse an old mega-trend to "high-touch, high-tech." With Wal-Mart, et al, touching our minds, we need to resort to tech to add some depth and breath to their narrow and shallow offerings.
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