TiVo to Sell User Viewing Data
June 2, 2003 3:22 PM Subscribe
TiVo to Sell User Viewing Data TiVo executives said they will be gathering information only in aggregate, such as by ZIP code and that the habits of individual users will remain anonymous. However, not everyone agrees that TiVo can't/isn't tracking individual viewing habits. And now advertisers will be able to see exactly how many commercials we're all zipping past.
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