I got chains. I got charms.

August 2, 2003 4:10 AM

Considered by many to be the worst infomercial ever, Santo Gold was a bizarre mixture of the hocking of cheap gold jewelery, shameless movie promotion (in ThunderVision!) and extremely bad singing. Read about the rise of Santo and ultimately his downfall at the hands of the US Postal Service.
posted by PenDevil (6 comments total)

I prefer Santo Silver.
posted by MrBaliHai at 5:36 AM on August 2, 2003

Holy crap. I remember Santo Gold. Santo Gold. Santo Gold.
I had completely forgotten about that whole thing. Thanks, PenDevil.
posted by sklero at 11:00 AM on August 2, 2003

Wow. One more Oblique Rock Song Reference decoded. I have heard Lotion's song Love Theme from Santo Gold a million times, but never had any idea what the title meant.
posted by xil at 12:56 PM on August 2, 2003

Maybe I'm missing something, but is there anywhere I could actually download/see the thing?
posted by kickingtheground at 1:14 PM on August 2, 2003

HAWKING.

To "hock" something is to pawn it; to "hawk" it is to tout it, to sing its praises, to put on the hard sell.
posted by Sidhedevil at 6:54 PM on August 2, 2003

Personally, I think it's both h[aw|oc]king.
posted by j.edwards at 1:47 AM on August 3, 2003