target marketing withP2P
September 21, 2003 5:00 AM Subscribe
A legitimate use for P2P programs: tracking music downloads for target marketing. BigChampagne "is selling file sharing data to "Maverick, Atlantic, Warner Bros., Interscope, DreamWorks, Elektra, and Disney's Hollywood label." Data is mined from partial IP addresses married to postal codes, and this tied to downloads associated with the contents of the users shared folders. Data is analyzed to understand and target specific markets. Acknowledging this legitimate use would put a damper on the music industry's case against P2P, so it's mostly being done on the sly.
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