The classic example is the 1993 Supreme Court case Cincinnati v. Discovery Network, in which the city of Cincinnati tried to prohibit news racks containing advertisements, on the ground that the news racks were ugly, without also prohibiting news racks containing newspapers, which were equally ugly. The Supreme Court found that the distinction violated the First Amendment, because Cincinnati had no reason for playing favorites. The city could have banned both kinds of news racks, or none, but it could not ban only one if the basis for doing so applied equally well to the other.
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