What's in a frame? well........
January 14, 2004 10:35 AM Subscribe
George Lakoff tells how conservatives use language to dominate politics
"Why do conservatives appear to be so much better at framing? - Because they've put billions of dollars into it
. Over the last 30 years their think tanks have made a heavy investment in ideas and in language. In 1970, [Supreme Court Justice] Lewis Powell wrote a fateful memo
to the National Chamber of Commerce....He outlined the whole thing in 1970. They set up the Heritage Foundation in 1973" "So if you go on Fox News....and the question is, 'Are you in favor of the President’s tax relief program or are you against it?' -- it doesn't matter what you say. If you say, 'I’m against tax relief,' you're still evoking that framing. you're still in their frame..."
"George Lakoff, a professor of linguistics and cognitive science at the University of California Berkeley, is a specialist in the technique of "framing," a communication tool that creates a "frame" for a message that defines the terms of the debate." (Interview with Lakoff
posted by troutfishing (75 comments total)