Fuck Everything, we're going to five blades
February 23, 2004 1:51 PM Subscribe
Miss the Cola Wars? Now introducing the razor wars. One from Gillette has three blades, and two strips and a 77% awareness without an ad campaign- and is available for free. The other has four blades and is eating market share but the idea may have been borrowed from the competitor. Maybe gillette's solution should be five blades?
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