It's a Morlok/Eloi thing.
April 12, 2004 8:06 PM Subscribe
Viral marketing done well: First, identify your market of choice. Second, offer an online petition
allows you to send the visitor email. Each target should be encouraged to spread the petition's address amongst their friends, selecting other similar marks better than you ever could. Better still, the suggestion to visit your site will come from a trusted source. Third, take your list
and sell access
to it. Is it still spam? If you do your job right your mark won’t even know they’ve been hit until the email starts to roll in, and perhaps not even then. There’s nothing to be ashamed about, right?
posted by snarfodox (97 comments total)