Total Rekall of the Scharzenegger doll
May 1, 2004 10:22 AM Subscribe
CNN reports that Arnold Schwarzenegger is threatening to sue Bosley Bobbers seeking to stop production of a charity bobblehead doll. The doll shows the former action-actor turned Governor of California posing in a business suit, ammo belt and assault rifle. Arnold is arguing that he owns the marketing rights to his likeness. The creators argue that he lost those rights when he became a political figure. However, this seems to be a repeat of Hustler v. Falwell. And courts lately have been skeptical of trademark rights trumping satire. On the other hand, there seems to be a fine line between editorial use and commercial exploitation.
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