These bodies are FREE, so get one NOW!

May 17, 2004 12:25 PM

These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds. [abstract / PDF]. Related to this thread.
posted by signal (2 comments total)

Paper looked neat, but browsing through it I didn't get any new information, it basically looked like a summary of what each online community is about. As most of those communities are well-known in internet land, I didn't really gain any new "insights" that the abstract promised. Specifically, I'd be interested in the effectiveness of ad campaigns in these spaces. Did I miss something here?
posted by banished at 1:25 PM on May 17, 2004

PDF
Huh.
posted by Outlawyr at 7:49 AM on May 18, 2004