Comments on: SocioEconomics of GoogleAds

SocioEconomics of GoogleAds

freebird — Fri, 01 Oct 2004 14:48:07 -0800

"While it's interesting (and soul-crushingly depressing) to discover bidding wars over keywords associated with human suffering, I'm focused on the idea that I can pull data about web users' interest in different subjects out of this data."

The fight to get attention on humanitarian crises, the dynamics of web browsing, and something like statistical game theory meet for a greased wrestling match in GoogleAds.

By: tiamat

tiamat — Fri, 01 Oct 2004 14:57:37 -0800

Very interesting. Great link.

By: euphorb

euphorb — Fri, 01 Oct 2004 15:29:04 -0800

Interesting stuff. His Global Attention Profiles project which tracks which countries are most frequently mentioned in selected news sources is worth checking out as well.

By: freebird

freebird — Fri, 01 Oct 2004 15:35:11 -0800

Wow, the GAP stuff is really cool, thanks! I was thinking he should also relate attention to GDP or population...and then I read more of the page.

By: five fresh fish

five fresh fish — Fri, 01 Oct 2004 16:25:53 -0800

Wow. Really worth reading the latter half of his thesis, after all his explanation of how GoogleAds works.

By: stonerose

stonerose — Sat, 02 Oct 2004 07:48:17 -0800

Excellent find, freebird. Thanks.

By: obruni

obruni — Mon, 04 Oct 2004 09:06:28 -0800

Thanks, freebird. No one has ever described my research as a "greased wrestling match" before - I'm oddly gratified. I'll be redoing the Global Attention page (http://h2odev.law.harvard.edu/ezuckerman) in the next couple of weeks to feature some of the other Internet Sociology stuff I've been doing. Thanks for linking.