The ad that helps all this make *some* sense can be found on the Honda UK site that is linked. I still can't figure out in what meeting someone said, "Let's sell to 8-year-olds!" posted by fezdel at 3:12 PM on October 12, 2004
I really hope Honda introduces its Diesel engine to the US market. If oil prices keep going up, they may become more attractive to consumers. Modern engines are a lot quieter and cleaner than they used to be, but it looks like the Honda engine takes it even farther. posted by zsazsa at 3:25 PM on October 12, 2004
it's so pretty. I'm lost on the point though. posted by Lizc at 3:48 PM on October 12, 2004
It looks like they've got the all-important diesel-buying grammar school student market taken care of. Can the diesel-buying preschool student market be far behind? You don't want the competition sewing up that segment before you do. posted by tommasz at 3:49 PM on October 12, 2004
You want loyalty in your diesel customers? Start 'em young...
Drives away on his Honda Diesel Big Wheel posted by wendell at 4:05 PM on October 12, 2004
That's a darn catchy song in the ad. And you can download the mp3!
Well, it appeals to 8 year olds - my son really enjoyed the commercial and the game posted by jazon at 7:59 PM on October 12, 2004
Bring on the Diesels! In the latest jobs creation bill, they are supposed to be giving a 1 cent rebate per percentage of BioDiesel used. So if you use B20, which is 20 percent BioDiesel/80 percent regular diesel; you would get 20 cents per gallon tax credit. posted by LinemanBear at 5:28 AM on October 13, 2004
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posted by fezdel at 3:12 PM on October 12, 2004