You know. For kids.
October 18, 2004 6:44 PM Subscribe
Child's Play Returns: Last year, Penny Arcade's Mike Krahulik and Jerry Holkins got sick of gamers being portrayed as violence-drenched dweebs and asked their readers to pitch in for a toy drive for Seattle's childrens' hospital. They ended up raising over a quarter of a million dollars in toys and cash in the space of just a few weeks. This year, they've added four more childrens' hospitals to their list for their readers to support during the holiday season. Mike and Jerry originally did this as a way to rebut the perception of gamers, but it also shows the power of personal credibility with regards to Web sites -- the people who contributed didn't just do it to redeem the image of gamers, they did it because Mike and Jerry asked them to. This political season we've seen how bloggers can add to the coffers of candidates by endorsing them to their readers, but I think this is an even stronger case of online personal credibility translating into action (a similar case, on a slightly smaller scale: Pamie Ribon of Pamie.com and her readers contributing nearly 500 new books to San Diego County Libraries). Would that more of the "big" bloggers and popular sites did more of this sort of thing.
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