Squatting next to his field, Mr. Chinchilla's rugged face was a portrait of defeat. "They wanted consistent supply without ups and downs," he said, scratching the soil with a stick. "We didn't have the capacity to do it."I'd see the story here if the supermarkets were foisting off substandard produce and making people sick, selling at a loss just to kill off the competition. But that doesn't seem to be the case. This looks like a more organized, productive company is providing a superior product. Hell, they even tried to buy from the local farmers and they couldn't produce.
For a time, the farmer's cooperative he heads managed to sell vegetables to the chain, part owned by the giant Dutch multinational, Ahold...The short answer is, no, it's just not just "Americanization". There's a lot of multinational corporations that aren't based in the US.
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To go upstairs was to leave Guatemala behind and enter a mall that could be in Bangkok or New York, with its synthetic Christmas wreaths, cheap clothing stores and oversized discount packages of napkins and symmetrical tomatoes in plastic trays at the Maxi Bodega.
The Baldetti family exemplified the generational change unfolding here.
Delia Baldetti, an 81-year-old housewife, will only shop for produce amid the heaps of tomatoes, chilies and papayas where she can bargain to her heart's content. Her daughter Elsa, a 56-year-old painter, shops both here and at Maxi Bodega, while Elsa's daughter, a 36-year-old business administrator, only has time for the supermarket.
Ain't globalization grand.
posted by zpousman at 9:13 AM on December 28, 2004