The Aroma of Terror
February 9, 2005 9:25 AM Subscribe
Is the aroma of burning flesh putting you off your lunch? An Israeli company called Patus is marketing a new product called
Odor Screen to EMTs, soldiers, cops, and medical staff who work at the sites of suicide bombings, combat zones, and other modern catastrophes. The
Proustian link between smell and vivid memories is
well established, and by displacing traumatic odors with a "calming vanilla aroma," the company hopes to lessen PTSD in first responders, and
that's no laughing matter. [
via medgadget]
posted by digaman (26 comments total)
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WOULD HAVE WAR AGAIN!1!1!1!
posted by weapons-grade pandemonium at 9:35 AM on February 9, 2005