October 31, 2000
1:43 PM
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You've seen that video of the man who's trying to brand a horse but instead gets a kick in the gut, right? Or the one of the woman being prematurely pulled off the pier by a speedboat? Apparently, so has Southwest Airlines, and they've decided to incorporate them into their
new ad campaign. It seems they've overlayed new audio tracks and more current time stamps and then found actors to play the part of the videos' victims. The connection to airline savings is tenuous at best.
posted by sandor (2 comments total)
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I saw them at AdCritic yesterday and decided that the writer's strike is finally being felt.
posted by ethmar at 2:32 PM on October 31, 2000