SubscribeWith the advent of the CD, however, it became possible to make money on low-volume records. Therefore, the risk of bringing out a new record with an uncertain market was lowered. This created a larger field of contenders so that more potential big sellers could be discovered. It became economically feasible for exploratory niches, such as the alternative rock market, to exist in great numbers.
Without any central plan, without anyone predicting it, the higher margins of CDs created a product of greater marketability and diversity. Instead of a monolithic market clinging to a few styles, there are now a multitude of profitable niches. The pop charts published by Billboard in the summer of 1994 contain a Gregorian chant album, a postmodern Polish symphony, and records produced by tiny start-ups. Consumers are paying more to get the product they really want.
Frank: You've been working on your dancing though.
Davy Jones: Oh, yeah...glad you noticed it.
Frank: It doesn't leave much time for your music. You should spend more time on it because the youth of America depends on you to show the way.
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posted by caddis at 6:53 AM on March 18, 2005