"wow. what a weekend for BzzAgent in the blogosphere.
seems like one thing, though... i dunno, but it seems that people are missing the fact that BzzAgent/CC-related online awareness and the public level awareness are different crowds. they barely at all overlap or interact. the blog crowd that's getting all into this are a small, almost metaphysically-grounded group of online self-prescribed critics and curious progressives. the crowd that comprises the BzzAgents is mostly the 'real' world - people walking around and buying cakes and having birthday parties, singing the traditional happy birthday song that AOL owns the copyright for, who accept the terms of the world that they are given. that's the impression i get when i read BzzReports."
"Corey Greenberg, tech editor for NBC's 'Today' show... received payments from Apple as well as Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings, charging $15,000 apiece to talk up their products on news shows. The contracts were first disclosed by the Wall Street Journal....James Oppenheim, technology editor for Child magazine, has also appeared on 'Today' and a number of local news shows, trumpeting products made by his clients. These include Microsoft, Radio Shack, Atari, Mattel, LeapFrog Enterprises and Kodak, for a fee of $12,500 for each media tour, the Journal said." [Washington Post | April 19, 2005]
"Equivalency (?) Between Ketchum And BzzAgenta href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/01/19/ktch_pr.html">Armstrong Williams and Ketchum (well commented on here). BzzAgent.
Both situations have an individual being compensated (or having the potential to be compensated) for talking about something. Both situations have a behind-the-scenes intermediary (Ketchum in the former, BzzAgent in the latter) that is itself compensated to have individuals start a conversation. These conversations take place in situations where the other parties in the conversation would typically feel that the commentator is speaking from the heart, and not as part of a part of a program (or under contract). In both cases, the others in the conversation feel duped afterwards, upon learning that an interaction that seemed genuine was actually staged and part of a program of payola." [The Social Customer Manifesto | May 2, 2005]
Armstrong Williams and Ketchum (well commented on here). BzzAgent.
Any difference? ...
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