Evangelicals in America
May 15, 2005 9:46 AM Subscribe
Earthly Empires: How evangelical churches are borrowing from the business playbook - "The triumph of evangelical Christianity is profoundly reshaping many aspects of American politics and society... This year, the 16.4 million-member Southern Baptist Convention plans to 'plant' 1,800 new churches using by-the-book niche-marketing tactics. 'We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers', says Martin King, a spokesman for the Southern Baptists' North American Mission Board... Many of today's evangelicals hope to expand their clout even further. They're also gaining by taking their views into Corporate America. Exhibit A: the recent clash at software giant Microsoft."
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