Comments on: because everything should be frozen

because everything should be frozen

isol — Sun, 29 May 2005 16:02:59 -0800

A small exporter of premium vodka markets to the motherland with an original and eye-catching campaign for everyone

By: isol

isol — Sun, 29 May 2005 16:05:55 -0800

I can vouch that the 'History of 42 below' had a fine television life here in NZ - i can only hope they show the British version in Blighty

By: redbeard

redbeard — Sun, 29 May 2005 16:18:05 -0800

Whoah. they sure do have an interesting ad campaign I mean, really interesting I'm tempted to buy this stuff on the strength of their advertising alone! I mean, they do have something for everyone.

By: odinsdream

odinsdream — Sun, 29 May 2005 16:38:58 -0800

Wow, it's like something straight out of adbusters, only... it's real. How profoundly depressing.

By: jsavimbi

jsavimbi — Sun, 29 May 2005 17:11:32 -0800

They really are courting the pink dollar. Any gay folks out there salivating to try 42 Below?

By: drezdn

drezdn — Sun, 29 May 2005 17:24:01 -0800

Now I know why Tin Tin has been pushing so hard to stop gay marriage.

By: es_de_bah

es_de_bah — Sun, 29 May 2005 17:24:45 -0800

odd. the official vodka of b3ta.com? not sure how i feel about blatant racist/gay/nationality jokes used in advertising, tho it kinda works, like when you sit around with a bunch diverse group and tell good-natured dirty racial jokes.

By: blag

blag — Sun, 29 May 2005 18:07:14 -0800

Another First For MetaChat! We were there a week ago. And the monkeys were there before that. no recriminations though, you can't be expected to check multiple sites when posting

By: geoff.

geoff. — Sun, 29 May 2005 18:52:45 -0800

Is this available in the USA? Has anyone tried it?

By: infini

infini — Sun, 29 May 2005 19:35:15 -0800

viral marketing, buzz generator or genuine post?

By: slightlybewildered

slightlybewildered — Sun, 29 May 2005 20:36:27 -0800

The History of 42 below did a great job of cheerfully and deliberately breaking all the NZ codes of conduct for liquor advertising.

By: Balisong

Balisong — Sun, 29 May 2005 20:45:35 -0800

This makes me want to get drunk.

By: AlexReynolds

AlexReynolds — Sun, 29 May 2005 21:20:08 -0800

Don't know whether to be offended or bored.

By: tim_in_oz

tim_in_oz — Sun, 29 May 2005 23:52:23 -0800

I haven't seen the ads, but I have drunk the vodka. Very nice with a sliver of lemon rind and the tiniest hint of dry vermouth. Shaken or stirred.

By: NewBornHippy

NewBornHippy — Mon, 30 May 2005 00:29:44 -0800

> Very nice with a sliver of lemon rind and the tiniest hint of dry vermouth. > Shaken or stirred. They're all the same, really.

By: soi-disant

soi-disant — Mon, 30 May 2005 01:49:33 -0800

the vodka is really quite good. i've drunk far too much of it on a few occasions, and i'd recommend it. and the ads, seen for the first time, made me laugh - something to amuse/offend everyone. no problems here.

By: spazzm

spazzm — Mon, 30 May 2005 06:22:22 -0800

I'm with NewBornHippy on this one: Vodka is simply ethanol and H2O, no matter what the brand. And that's why I like it.

By: ericb

ericb — Mon, 30 May 2005 09:03:10 -0800

Any gay folks out there salivating to try 42 Below? Not the folks at Brite Bar in New York. Quite a dust-up between the President of 42Below and the bar owner.

By: lazymonster

lazymonster — Mon, 30 May 2005 10:28:07 -0800

One more reason to stick with Stoli. $21 for the big bottle at Greenblatt's Deli.

By: BigLankyBastard

BigLankyBastard — Tue, 31 May 2005 08:46:34 -0800

Having taken some considerable amount of time to sample various vodkas, I can say with some authority that not all vodkas are the same. Most Vodkas, even the premium brands, are compromised by a lack of smoothness and/or a chemical aftertaste. I tried Stoli, Ketel One, Absolut, Grey Goose, and Belvedere (of these, Belvedere was superior). However they were all outdone by a very reasonably priced brand called Priviet, which sells for @ $16 for a .750 bottle (compared to $25-35 for smaller quantities in the premium brands). Priviet is smooth, sweet, and usually devoid of a nasty aftertaste.