Czech Dream: the supermarket that didn't exist
June 15, 2005 7:47 AM Subscribe
How do you attack the monster that is hype/commersialism/advertising, a monster that turns every rebellion into a profitable fashion? The preferred answer seems to be: with a practical joke. Practical jokes as media criticism is a current trend in art and documentary movies. An early example is Michael Moore's TV Nation. But there's always the bigger prank. Two Czech filmmakers made a huge advertising campaign for the opening of a new supermarket which didn't exist. 3,000 people showed up on an empty field. This is their story. Thanks, dabitch!
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