Comments on: Copywriting goes Underground

Copywriting goes Underground

adrianhon — Tue, 21 Jun 2005 05:17:20 -0800

The London Underground is home to some of the most interesting, weird and fun adverts, which have been tailored to the fact that they have huge posters that passengers are often looking at for minutes at a time while waiting. In Copywriting goes Underground, they challenged ad agencies to write an ad which had at least 50 words in it. Some are crap, but some are pretty innovative - check them out.

By: the cuban

the cuban — Tue, 21 Jun 2005 05:24:56 -0800

and some are PDFs too :(

By: adrianhon

adrianhon — Tue, 21 Jun 2005 05:26:01 -0800

Yeah, most of them are PDFs unfortunately.

By: MaxVonCretin

MaxVonCretin — Tue, 21 Jun 2005 05:34:36 -0800

Worst of all - all of them are ADS. Thanks, but I'd rather read - oh, absolutely anything else.

By: three blind mice

three blind mice — Tue, 21 Jun 2005 05:39:49 -0800

..often looking at for minutes at a time while waiting. minutes? adrianhon, you're obviously not travelling on the northern line.

By: snoktruix

snoktruix — Tue, 21 Jun 2005 05:42:06 -0800

I didn't come to London to get religious. No, I came here to work in the sweat shops of Soho making chicken fried rice. But godamm it if I ain't going to go ahead and get me some religion anyway, thanks to this weird poster.
I saw that poster last week in the Tube. It's actually quite interesting to read, while you're waiting for the train to come and looking for something to do with your eyes that doesn't invade anyone else's personal space or hostile little sense of normalcy. So I applaud the makers of this poster.

By: soyjoy

soyjoy — Tue, 21 Jun 2005 09:12:54 -0800

Some are crap, but some are pretty innovative Which are which? Not to be gratuitously snarky or anything, but... little help?I clicked on a few at random and was bored out of my skull. I believe there are interesting ones, but I'm not gonna click my way through the whole page.

By: flaneur

flaneur — Tue, 21 Jun 2005 09:17:57 -0800

I have to admit that while waiting for a Piccadilly line train last month, I was impressed by this unorthodox ad for The Economist.

By: dabitch

dabitch — Tue, 21 Jun 2005 09:40:58 -0800

My kind of post adrianhon. I dig it. Bummer about them being .pdf's though.

By: dabitch

dabitch — Tue, 21 Jun 2005 09:41:24 -0800

Oh, and flaneur, that economist poster is brill.

By: philfromhavelock

philfromhavelock — Tue, 21 Jun 2005 09:44:23 -0800

For metro adverts, these are rather interesting. (The ones here in Toronto are uniformly, relentlessly uninteresting - movie posters and un-subtle large print - maybe because most of the adverts are placed between the rails ten feet (or so) from the platform?) From the Penguin advert: "Quality writing became avaialable for the price of a packet of cigarettes." From the transit polis ad: "Lose yourself and you could lose your wallet." Interesting stuff, adrianhon.

By: Down10

Down10 — Tue, 21 Jun 2005 12:12:52 -0800

Thanks, but I'd rather read - oh, absolutely anything else. We're not stopping you. Please feel free to go read absolutely anything else.

By: greasepig

greasepig — Tue, 21 Jun 2005 12:16:44 -0800

This one is pretty funny. I had no idea they even sold toothpaste in Britain.

By: mzanatta

mzanatta — Tue, 21 Jun 2005 12:53:41 -0800

I remember being over in London in early '98 and seeing the ads for "Jesus Christ Superstar" in the underground. They were black and white "action" shots of Jesus being led by police through thick crowds of fans and paparazzi. Very cool.

By: SisterHavana

SisterHavana — Tue, 21 Jun 2005 13:27:08 -0800

I think the NFL should adopt this ad campaign in the US. : )

By: catchmurray

catchmurray — Wed, 22 Jun 2005 05:23:15 -0800

Agreed Down10: > Thanks, but I'd rather read - oh, absolutely anything else. Then only a relative couple of the billions of web pages that you could read are sullied with this kind of thing. Try one of those (and better still - try not to post to it).