"WIN’s outward facing business model—the one the public experiences—is as a long tail publisher. We’ve got a bunch blogs, a bunch of bloggers, and a bunch of advertisers. We surf Chris’ long tail to profitability. Case closed, you can file us away in your dotcom history books as the latest evolution of the AOL Greenhouse, GeoCities, and About.com breed.
However, the truth is that what we are creating has nothing to do with publishing. What we’re creating is a lifestyle for passionate people that *results* in our outward facing business model."
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