December 25, 1999
11:12 PM Subscribe
Here's a gross mis-use of the web: 800-357-7766.com. This mail order company is spamming the airwaves with commercials for their goofy 'tap lights,' and at the end of each commerical, they advertise their website with this unwieldy address. For less than $50, the company could have bought 'taplights.com' and directed customers there, but instead they force people to write down an address that goes against all the reasons why we have the domain registry in the first place. Why don't they just give our their IP address instead? It's about as useful as their phone number domain name.
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