"WIN’s outward facing business model—the one the public experiences—is as a long tail publisher. We’ve got a bunch blogs, a bunch of bloggers, and a bunch of advertisers. We surf Chris’ long tail to profitability. Case closed, you can file us away in your dotcom history books as the latest evolution of the AOL Greenhouse, GeoCities, and About.com breed.
However, the truth is that what we are creating has nothing to do with publishing. What we’re creating is a lifestyle for passionate people that *results* in our outward facing business model.
These days we don’t spend time saying asking ourselves how can we make better blogs, we spend our time saying how can we support our bloggers better?
The key driver in our business is....blogger happiness. If our bloggers are having fun and enjoying themselves all those other things will happen. I’d like to change my title from CEO to CHO—chief happiness officer. Passion is contagious." [source]
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