Your blog is their market research
September 11, 2005 10:47 PM
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Ice Rocketis a blog spidering search engine that seems designed to allow users to track trends over time (mentions, say, of "pepsi blue" vs "coke zero" over the
last 60 days). It's an interesting, if highly unscientific, use of bloggers writings as informal market research. No word on how many blogs are in their index, nor whether they're collecting any available demographic data on the bloggers (where such information is even available, that is).
posted by jonson (12 comments total)
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posted by jonson at 11:21 PM on September 11, 2005